When it comes to comparing Matomo and Google Analytics, the choice depends on each user’s specific needs. If you are looking for complete control over your tracking data and have the technical skills to set up and maintain a server, then Matomo may be the best option for you. It offers a variety of advanced features for tracking, and you can customize the information according to your specific needs. Additionally, Matomo is an open-source solution, which means you can have access to the code and customize the tool to meet your specific needs.
On the other hand, if you are looking for an easy-to-use solution and don’t need full control over your tracking data, then Google Analytics may be a better option. Google Analytics is easy to use, offers a variety of customer analytics for your SEA or SEO campaigns, and is often used in tandem with other Google tools such as Google Ads.
In terms of tracking features, Matomo offers similar features to Google Analytics, such as real-time traffic tracking, custom event and goal tracking , conversion tracking, and more. However, Matomo also offers additional features such as server performance tracking and advanced segmentation customization.
In terms of privacy, Matomo offers an additional advantage as hungary phone data the collected data is stored on your own server, which means you have full control over your tracking data and can ensure the privacy of your users.
Data protection
When it comes to website tracking, privacy and regulatory compliance are major concerns. In Europe, the General Data Protection Regulation (GDPR) is a law that aims to protect the privacy of EU citizens and regulate the collection, processing, and storage of personal data. In France, the Commission nationale de l’informatique et des libertés (CNIL) is the authority responsible for enforcing data protection laws .
When it comes to Matomo, the solution is known for its GDPR compliance. Matomo is a solution that offers full control over tracking data, meaning that users can store the data on their own servers and thus ensure the confidentiality of personal data . Additionally, Matomo offers features to help users comply with GDPR, such as the ability to set retention periods for tracking data and the ability to mask IP addresses .
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