Accept the editorial freedom of the media
Posted: Tue Jan 07, 2025 3:29 am
Avoid in case of negative brand image
Wedig does not recommend this form of advertising to companies suffering from a poor image, it can only amplify the reader's distrust. In any case, the media chosen as a support must respect a good coherence with the reputation of the company.
Wedig recommends respecting the journalistic work of the medium. Thus, the advertiser cannot and must not impose content, figures or an angle of approach.
Using Native Advertising to directly promote your products would be tantamount to turning it into clandestine advertising. It is therefore not the right medium to launch a product or brand placement.
Separate management from journalistic editorial staff
Journalists must be able to work freely, their credibility depends on it. Wedig therefore ensures that they are not subjected to any pressure from advertisers.
The effectiveness of the ad comes almost exclusively from hong kong phone data reader satisfaction. Wedig recommends setting audience, time spent and sharing criteria. The quality of the ad has everything to gain, as well as the attractiveness of the magazine that publishes it.
Provide quality content
In the case where the advertiser offers content itself, it must match the quality of that present on the chosen medium. The company will ensure to avoid self-satisfaction and to verify the real power of attraction among readers. All the more so since low-quality content will be counterproductive and risk attracting negative buzz.
In Native Advertising, you must always make sure to prioritize the pleasure of the reader before that of the company, whatever the subject of the communication. The content offered must be interesting, beyond the company's own satisfaction.
Integrating the complementarity of advertisers and media
Even more so when the period is complex for communication, the destinies of companies and media are linked. The media need advertisers to provide them with funding. At the same time, advertisers benefit from the editorial know-how and credibility of the media. Thanks to this intelligent association, everyone is a winner: the company, the media and the consumer whose reading ensures the su
Wedig does not recommend this form of advertising to companies suffering from a poor image, it can only amplify the reader's distrust. In any case, the media chosen as a support must respect a good coherence with the reputation of the company.
Wedig recommends respecting the journalistic work of the medium. Thus, the advertiser cannot and must not impose content, figures or an angle of approach.
Using Native Advertising to directly promote your products would be tantamount to turning it into clandestine advertising. It is therefore not the right medium to launch a product or brand placement.
Separate management from journalistic editorial staff
Journalists must be able to work freely, their credibility depends on it. Wedig therefore ensures that they are not subjected to any pressure from advertisers.
The effectiveness of the ad comes almost exclusively from hong kong phone data reader satisfaction. Wedig recommends setting audience, time spent and sharing criteria. The quality of the ad has everything to gain, as well as the attractiveness of the magazine that publishes it.
Provide quality content
In the case where the advertiser offers content itself, it must match the quality of that present on the chosen medium. The company will ensure to avoid self-satisfaction and to verify the real power of attraction among readers. All the more so since low-quality content will be counterproductive and risk attracting negative buzz.
In Native Advertising, you must always make sure to prioritize the pleasure of the reader before that of the company, whatever the subject of the communication. The content offered must be interesting, beyond the company's own satisfaction.
Integrating the complementarity of advertisers and media
Even more so when the period is complex for communication, the destinies of companies and media are linked. The media need advertisers to provide them with funding. At the same time, advertisers benefit from the editorial know-how and credibility of the media. Thanks to this intelligent association, everyone is a winner: the company, the media and the consumer whose reading ensures the su