Web management: the 5 most common mistakes
Posted: Wed Dec 04, 2024 6:24 am
Web management lays the strategic foundation for your website, coordinating the planning and execution of a website. When carrying out this process, you need to keep in mind that your site's design improves the user experience (UX) and is easy to navigate. You also need to keep it up to date to meet the changing needs of your audience and succeed in the digital environment . However, all of these aspects are not always taken into account in the right way. In this article, we show you the top 5 mistakes in web management and how you can effectively solve them to improve your Inbound Marketing strategy and increase your company's ROI .
Table of Contents
1. The 5 main mistakes in Web Management
1.1. Lack of clear objectives
1.2. Website designed for your own executives
1.3. Let the website structure mirror the company structure
1.4. Outsourcing to multiple agencies
1.5. Forgetting to budget for maintenance
2. Conclusion
1. The 5 main mistakes in Web Management
1.1. Lack of clear objectives
This is the main problem in web management. It is surprising how many websites are created simply websitebecause some executive told someone to do it, without specifying the goals of the site. And no, saying that “everyone is doing it” is not an acceptable reason.
While it is true that any company today needs a website to be considered a dynamic, active and professionally managed organization, it is not always enough to create a website as a kind of “business card” . This type of site can contain basic information such as the corporate image, the address of the facilities, the annual report, contact information and some additional corporate data. However, this approach does not take full advantage of the potential of the web.
Such a website should only be built if an explicit decision is made not to invest in strategic use of the web for business.
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explore how in a short chat with us.
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Most businesses should start their web design projects by exploring how they can offer value to their customers through their websites . Providing customers with reasons to saudi arabia b2b leads spend time on your website always translates into future business opportunities.
1.2. Website designed for your own executives
Websites that focus on the internals of the company end up with home pages filled with Vision and Mission Statements, photos of the CEO, and company history. All of this may fit on an “About Us” page, but not on the home page.
It's crucial to remember that your company is not the center of the universe for your customers. Site design should focus on your customers' needs. Don't build a website to impress your executives; they are not the target audience.
1.3. Let the website structure mirror the company structure
Users don't have to worry about knowing the internal structure of your company, so your website's organization doesn't have to match the company's hierarchical structure. While it's easier to assign website responsibilities according to divisions and business units, along with their respective hierarchies and budgets, this practice results in a site that's internally focused rather than customer-focused.
The structure of the website should be determined by the actions that users will perform on it . Even if this means having a single page of information for two very different departments. Sometimes it may be necessary to distribute the information of a single department across two or more sections of the site. This means that several pages or subsites must be managed in collaboration between different departments.
Do you need to boost your Inbound?
Discover with us strategies that really work.
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A classic sign of a poorly managed website is when the home page contains a button for each business unit manager, or for their associated division or department. Remember, the design is not targeted at your executives or tailored to the internal structure of the company. It is designed with the needs of the customers in mind.
Table of Contents
1. The 5 main mistakes in Web Management
1.1. Lack of clear objectives
1.2. Website designed for your own executives
1.3. Let the website structure mirror the company structure
1.4. Outsourcing to multiple agencies
1.5. Forgetting to budget for maintenance
2. Conclusion
1. The 5 main mistakes in Web Management
1.1. Lack of clear objectives
This is the main problem in web management. It is surprising how many websites are created simply websitebecause some executive told someone to do it, without specifying the goals of the site. And no, saying that “everyone is doing it” is not an acceptable reason.
While it is true that any company today needs a website to be considered a dynamic, active and professionally managed organization, it is not always enough to create a website as a kind of “business card” . This type of site can contain basic information such as the corporate image, the address of the facilities, the annual report, contact information and some additional corporate data. However, this approach does not take full advantage of the potential of the web.
Such a website should only be built if an explicit decision is made not to invest in strategic use of the web for business.
Do you want to convert clicks into customers?
explore how in a short chat with us.
We help you!
Most businesses should start their web design projects by exploring how they can offer value to their customers through their websites . Providing customers with reasons to saudi arabia b2b leads spend time on your website always translates into future business opportunities.
1.2. Website designed for your own executives
Websites that focus on the internals of the company end up with home pages filled with Vision and Mission Statements, photos of the CEO, and company history. All of this may fit on an “About Us” page, but not on the home page.
It's crucial to remember that your company is not the center of the universe for your customers. Site design should focus on your customers' needs. Don't build a website to impress your executives; they are not the target audience.
1.3. Let the website structure mirror the company structure
Users don't have to worry about knowing the internal structure of your company, so your website's organization doesn't have to match the company's hierarchical structure. While it's easier to assign website responsibilities according to divisions and business units, along with their respective hierarchies and budgets, this practice results in a site that's internally focused rather than customer-focused.
The structure of the website should be determined by the actions that users will perform on it . Even if this means having a single page of information for two very different departments. Sometimes it may be necessary to distribute the information of a single department across two or more sections of the site. This means that several pages or subsites must be managed in collaboration between different departments.
Do you need to boost your Inbound?
Discover with us strategies that really work.
We are just a click away
A classic sign of a poorly managed website is when the home page contains a button for each business unit manager, or for their associated division or department. Remember, the design is not targeted at your executives or tailored to the internal structure of the company. It is designed with the needs of the customers in mind.