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Here’s a simple yet effective marketing team structure for SaaS startups: Head of Marketing/CMO Content marketer Copywriter Growth marketer Product marketer Brand marketer Graphic designer Marketing operations manager 2. Growth At the growth stage, when a SaaS company generates $50 to $200 million in revenue, marketing demands become more complex, and the company must shift from relying on generalists to hiring specialists. This is because growth-stage companies need experts in key areas to optimize performance, streamline processes, and drive growth efficiently. Specialists bring deep expertise in their specific functions,


improve strategies, execute more sophisticated campaigns, and quickly respond ghana number screening to market dynamics. At this stage, a clear hierarchy is established, starting with a Director of Marketing who coordinates all marketing activities and ensures they align with the company’s business goals. They work closely with all the heads of all the subteams to drive strategy and ensure marketing is contributing to the company’s revenue growth and market expansion. Here’s a proposed structure for a growth-stage SaaS marketing team: Director of Marketing Head of Content Marketing/CMO Content marketer Copywriter Content editors Social media manager Paid social expert Email marketer Head of Growth Marketing Growth marketer SEO Specialist Performance marketing manager CRO Specialist Head of Product Marketing Product marketer Competitive intelligence analyst Sales enablement manager Head of Brand Marketing Brand marketer/manager PR manager Community Manager Graphic designer Head of Marketing Operations Marketing operations manager Marketing analyst Project manager 3.