Step 2. Be present on essential social media
Posted: Mon Jan 06, 2025 8:00 am
The online (polished) identity that the consumer wants to create.
The extent to which your brand is appreciated by others.
We are all familiar with Maslow's Hierarchy of Needs , which organizes human needs into a pyramid model. Unfortunately, there was no social media in 1943, but that shouldn't spoil the fun of reframing the model to a social media perspective:
Social Media Hierarchy of Needs
In five steps to the top of the pyramid
The big question is: how do you reach the top of the pyramid? Your social media success begins where every process in life begins: at the bottom of the ladder…
Step 1: Define your buyer persona's online identity
A buyer persona is a fictional character that represents your typical customer, based on criteria such as age, gender, interests and personality. When defining the buyer persona, you should not only consider the real-life identity, but also the online identity that the customer wants to establish: what are the beliefs and values that the customer wants to radiate online?
As a company, you need to be present on the most important social media, just to show that you exist . Note that you do not necessarily need to be active on all of these media. It is purely about being present as a brand. Moreover, it is important to monitor all media.
Step 3. Be active where your buyer persona is
The next step is to be structurally present on the media where the buyer persona feels safe and at home. These networks form the mothership of your social media strategy. It is the place to build the why of your company, which ties in with the why of the buyer persona.
Step 4: Start the conversation
This is probably the hardest step. You have a buyer persona, you have a why, and you are present. You just don’t have fans yet. Now you have to be social! The trick now is to connect with the target qatar phone data group in a non-committal way. This translates into sharing content, reaching out to potential fans, and gently joining in discussions. Stay away from pushy methods such as like-and-win actions and spam messages.
Step 5: Keep working on your brand
This step is actually automatic. You have built up a reasonable base of fans and content. New fans are attracted by the brand identity that you radiate and by the other fans that influence them. It is important to continue to work on your brand consistently.
me I was enjoying myself in the Turkish Riviera, trying to escape the Dutch swimming pool, and not to mention : my hunger for the addictive effect of the internet. My mind immediately went into defense mode: hello, I also have a life offline, you know . Up until then I had never really considered that I had a second identity, a kind of virtual copy of myself. The hard truth is that almost all of us are guilty of this.
Yes, you too.
The extent to which your brand is appreciated by others.
We are all familiar with Maslow's Hierarchy of Needs , which organizes human needs into a pyramid model. Unfortunately, there was no social media in 1943, but that shouldn't spoil the fun of reframing the model to a social media perspective:
Social Media Hierarchy of Needs
In five steps to the top of the pyramid
The big question is: how do you reach the top of the pyramid? Your social media success begins where every process in life begins: at the bottom of the ladder…
Step 1: Define your buyer persona's online identity
A buyer persona is a fictional character that represents your typical customer, based on criteria such as age, gender, interests and personality. When defining the buyer persona, you should not only consider the real-life identity, but also the online identity that the customer wants to establish: what are the beliefs and values that the customer wants to radiate online?
As a company, you need to be present on the most important social media, just to show that you exist . Note that you do not necessarily need to be active on all of these media. It is purely about being present as a brand. Moreover, it is important to monitor all media.
Step 3. Be active where your buyer persona is
The next step is to be structurally present on the media where the buyer persona feels safe and at home. These networks form the mothership of your social media strategy. It is the place to build the why of your company, which ties in with the why of the buyer persona.
Step 4: Start the conversation
This is probably the hardest step. You have a buyer persona, you have a why, and you are present. You just don’t have fans yet. Now you have to be social! The trick now is to connect with the target qatar phone data group in a non-committal way. This translates into sharing content, reaching out to potential fans, and gently joining in discussions. Stay away from pushy methods such as like-and-win actions and spam messages.
Step 5: Keep working on your brand
This step is actually automatic. You have built up a reasonable base of fans and content. New fans are attracted by the brand identity that you radiate and by the other fans that influence them. It is important to continue to work on your brand consistently.
me I was enjoying myself in the Turkish Riviera, trying to escape the Dutch swimming pool, and not to mention : my hunger for the addictive effect of the internet. My mind immediately went into defense mode: hello, I also have a life offline, you know . Up until then I had never really considered that I had a second identity, a kind of virtual copy of myself. The hard truth is that almost all of us are guilty of this.
Yes, you too.