Understand where your reader is “Description begins in the writer’s imagination but should finish in the reader’s.
Posted: Mon Jan 06, 2025 7:07 am
No, I don’t mean Pittsburgh or Peoria.
When it comes to the thing you have to say, where are they in the customer journey?
For the How I Made It In Marketing podcast, my focus is awareness, and you can see below how that affected how I ranked challenges in MECLABS AI.
Creative Sample #2: ‘Force-rank your challenges’ step in MECLABS AI headline generation guided pathway
Creative Sample #2: ‘Force-rank your challenges’ step in MECLABS AI headline generation guided pathway
“Be yourself; everyone else is already taken.” – Oscar Wilde
There are many ways to communicate iceland whatsapp resource something, how will your writing, and your brand, communicate it?
Kind of like in high school where you had to figure out your archetype – jock or nerd, class clown or socialite, theater kid or rebel.
In MECLABS AI, I chose an ‘informative’ tone and then starred my favorite headline ‘Sifting the Gold from the Grind: Rare Marketing Brilliance Revealed.’ That’s not quite right yet, it is just a draft at this stage. But that headline is marketing copy with earfeel – it was viscerally communicating what I’m trying to say.
Creative Sample #3: ‘Review and star your preferred headline’ step in MECLABS AI headline generation guided pathway
Creative Sample #3: ‘Review and star your preferred headline’ step in MECLABS AI headline generation guided pathway
The best way to write one really good headline is to not write one really good headline. Write 18 headlines. Write 57 headlines. Write 70 headlines.
As a copywriter, I used to paper the walls of my office with marker comps of concepts. MECLABS AI makes it easy for you, giving you half a dozen headlines at a time that you can keep regenerating.
“The difference between the almost right word and the right word is really a large matter.
When it comes to the thing you have to say, where are they in the customer journey?
For the How I Made It In Marketing podcast, my focus is awareness, and you can see below how that affected how I ranked challenges in MECLABS AI.
Creative Sample #2: ‘Force-rank your challenges’ step in MECLABS AI headline generation guided pathway
Creative Sample #2: ‘Force-rank your challenges’ step in MECLABS AI headline generation guided pathway
“Be yourself; everyone else is already taken.” – Oscar Wilde
There are many ways to communicate iceland whatsapp resource something, how will your writing, and your brand, communicate it?
Kind of like in high school where you had to figure out your archetype – jock or nerd, class clown or socialite, theater kid or rebel.
In MECLABS AI, I chose an ‘informative’ tone and then starred my favorite headline ‘Sifting the Gold from the Grind: Rare Marketing Brilliance Revealed.’ That’s not quite right yet, it is just a draft at this stage. But that headline is marketing copy with earfeel – it was viscerally communicating what I’m trying to say.
Creative Sample #3: ‘Review and star your preferred headline’ step in MECLABS AI headline generation guided pathway
Creative Sample #3: ‘Review and star your preferred headline’ step in MECLABS AI headline generation guided pathway
The best way to write one really good headline is to not write one really good headline. Write 18 headlines. Write 57 headlines. Write 70 headlines.
As a copywriter, I used to paper the walls of my office with marker comps of concepts. MECLABS AI makes it easy for you, giving you half a dozen headlines at a time that you can keep regenerating.
“The difference between the almost right word and the right word is really a large matter.