The second decade of my career is literally like large global
Posted: Mon Jan 06, 2025 6:31 am
enterprise matrix organizations, and it's the same principle has remained true for me, regardless of all of them is asked the same four or five questions to a few salespeople, and you'll have such a huge advantage as a marketer. What I ask them is, Hey, what are you prioritizing to focus on?
Because salespeople there, their salary is not just rate, it's really based on commission as well. And so they know their money, they know what's going to work. So talk to them. What are you focusing on to pitch these topics? What our customers are asking about and what are the most common objections they have, what our questions are asking.
What do you always say that helps you close the sale? You denmark whatsapp resource know, who are other competitors that they may be looking at? And then for me, I'm like, Now I have so much information into the mind of the audience. And now my marketing is like, okay, I need to find a way to proactively address this objection, or I know the level of awareness or interest they may have.
So I how to position my copy because I can go anywhere from if I don't, if you don't know you have a problem, then I need to sort of educate like, hey, here's why I, you know, in the nonprofit sector, you need to be paying attention to copywriting tools. For example. Maybe they want to talk about it, or I could come at it from a more like they know about the problem, they know the solution, they just don't know you exist.
Then I could do an awesome post like a real one from a microsoft blog where they said, Here are our product managers who built this product. Let's hear from them firsthand, how they're using it to drive creativity and efficiencies in their day. Right. It's just a different angle of selling that versus if somebody is like really ready to buy, you are short listed, then it's more like the case studies, your social proof.
Because salespeople there, their salary is not just rate, it's really based on commission as well. And so they know their money, they know what's going to work. So talk to them. What are you focusing on to pitch these topics? What our customers are asking about and what are the most common objections they have, what our questions are asking.
What do you always say that helps you close the sale? You denmark whatsapp resource know, who are other competitors that they may be looking at? And then for me, I'm like, Now I have so much information into the mind of the audience. And now my marketing is like, okay, I need to find a way to proactively address this objection, or I know the level of awareness or interest they may have.
So I how to position my copy because I can go anywhere from if I don't, if you don't know you have a problem, then I need to sort of educate like, hey, here's why I, you know, in the nonprofit sector, you need to be paying attention to copywriting tools. For example. Maybe they want to talk about it, or I could come at it from a more like they know about the problem, they know the solution, they just don't know you exist.
Then I could do an awesome post like a real one from a microsoft blog where they said, Here are our product managers who built this product. Let's hear from them firsthand, how they're using it to drive creativity and efficiencies in their day. Right. It's just a different angle of selling that versus if somebody is like really ready to buy, you are short listed, then it's more like the case studies, your social proof.