Lessons (with stories) from people she collaborated with
Posted: Mon Jan 06, 2025 6:06 am
Virji also shared lessons she learned from the people she collaborated with.
The best performing marketing can come from aligning with Sales folks
via Drayton Bird, Director of Drayton Bird Associates
Virji said that Bird has been a mentor to folks like Rory Sutherland, and she considers him one of those fathers of advertising and direct response marketing. She shared a story of Bird's about how they pretended to be a prospective customer, rented out a flat, and then turned the salesman's pitch into what would be top-performing content that remained unbeaten for over a decade.
Make the case for resources czech republic whatsapp resource on a project to get leadership buy in
via Brinda Mehta Malvi, VP of Product at Everly Health
Virji shared how Malvi’s advice helped her turn a broken relationship with her manager into him becoming a huge sponsor and advocate of her work, including allowing her to take a small program and turn it into a global, X-segment, X-functional behemoth.
If someone sends the elevator down for you, then it is your responsibility to send that elevator back down and lift others
via Wil Reynolds, VP of Innovation at Seer Interactive
Virji calls Reynolds – along with Rand Fishkin – her ‘Oprah,’ since just as Dr. Oz, Rachael Ray, etc. all went on Oprah's show and then were able to go out and build huge solo careers too, so too did Reynolds and Fishkin do that for her. They gave Virji’s career a huge start, put her on the map, and then championed her throughout. And then Reynolds gave her the best advice that she follows to this day to sponsor and lift others up.
The best performing marketing can come from aligning with Sales folks
via Drayton Bird, Director of Drayton Bird Associates
Virji said that Bird has been a mentor to folks like Rory Sutherland, and she considers him one of those fathers of advertising and direct response marketing. She shared a story of Bird's about how they pretended to be a prospective customer, rented out a flat, and then turned the salesman's pitch into what would be top-performing content that remained unbeaten for over a decade.
Make the case for resources czech republic whatsapp resource on a project to get leadership buy in
via Brinda Mehta Malvi, VP of Product at Everly Health
Virji shared how Malvi’s advice helped her turn a broken relationship with her manager into him becoming a huge sponsor and advocate of her work, including allowing her to take a small program and turn it into a global, X-segment, X-functional behemoth.
If someone sends the elevator down for you, then it is your responsibility to send that elevator back down and lift others
via Wil Reynolds, VP of Innovation at Seer Interactive
Virji calls Reynolds – along with Rand Fishkin – her ‘Oprah,’ since just as Dr. Oz, Rachael Ray, etc. all went on Oprah's show and then were able to go out and build huge solo careers too, so too did Reynolds and Fishkin do that for her. They gave Virji’s career a huge start, put her on the map, and then championed her throughout. And then Reynolds gave her the best advice that she follows to this day to sponsor and lift others up.