The blog posts, tweets, lectures and books
Posted: Mon Jan 06, 2025 6:01 am
Show and tell
That's what happens when you've written a book, you're suddenly seen as an expert by the press and you get requests for lectures and conferences. With consultancy jobs as a good result. In the meantime, I had also started blogging fanatically about the subject of guerrilla marketing on relevant blogs. People wrote enthusiastic reviews on book sites, tweeted enthusiastically during my performances, videos of it appeared on YouTube afterwards, blog reports on important marketing blogs and eventually I started my own blog and Facebook page on the subject, in short, indeed, show and tell . were my diplomas, certificates and awards that others shared with nice comments and other referral sentences.
4. Be consistent
People prefer to act in accordance with what they have said or done before. Inconsistency is an undesirable trait. If your actions and words do not match, you are quickly seen as a turncoat. Think of Wouter Bos or other politicians who did not keep their 'read my lips' election promises. You are immediately held accountable for inconsistent behavior. Consistent behavior makes a good impression. So always keep your promises or intentions as a brand or company. Then you come across as credible.
licoriceI noticed it myself, during a small licorice test that I once performed on my wife. You should know, I am crazy about licorice. Especially in the car I suck bags of Klene, Oldtimers or Venco empty. A bad habit. Not good, I know, and unhealthy too. You know what, I said to my wife: 'I am not going to eat licorice in the car for a month. I malta phone data will also send you an email in which I promise my licorice cold turkey'. My wife looked at me in disbelief. As if I had just drunk six licorice cocktails. As proof, I bought three bags that I put in the car. And of course that went wrong, the very next day, in that traffic jam at the Hoevelaken junction.
My wife called me a few days later, when she was driving and saw the almost empty pack of Boerderijdrop. She sounded scornful. I felt ashamed. And Cialdini knows that. Because that works, writing down a promise. Then you are better able to keep that agreement. And that also applies to companies. Prove your commitment, your brand promise, your brand distinction, in all your communication. Prove what you promise. Then you are more likely to be believed and you have more persuasive power. We once developed house rules for a landlord and placed them on their homepage. Not intended for the tenants, but for the landlord. 8 rules that the company had to adhere to. We wanted to write them on the facade of their building, but that was not allowed. By the aesthetics committee.
5. Consensus
Lame example. But it tells you exactly what social proof is all about. If you walk down the street and see a group of people looking up, you will do the same. If a lot of people do.
That's what happens when you've written a book, you're suddenly seen as an expert by the press and you get requests for lectures and conferences. With consultancy jobs as a good result. In the meantime, I had also started blogging fanatically about the subject of guerrilla marketing on relevant blogs. People wrote enthusiastic reviews on book sites, tweeted enthusiastically during my performances, videos of it appeared on YouTube afterwards, blog reports on important marketing blogs and eventually I started my own blog and Facebook page on the subject, in short, indeed, show and tell . were my diplomas, certificates and awards that others shared with nice comments and other referral sentences.
4. Be consistent
People prefer to act in accordance with what they have said or done before. Inconsistency is an undesirable trait. If your actions and words do not match, you are quickly seen as a turncoat. Think of Wouter Bos or other politicians who did not keep their 'read my lips' election promises. You are immediately held accountable for inconsistent behavior. Consistent behavior makes a good impression. So always keep your promises or intentions as a brand or company. Then you come across as credible.
licoriceI noticed it myself, during a small licorice test that I once performed on my wife. You should know, I am crazy about licorice. Especially in the car I suck bags of Klene, Oldtimers or Venco empty. A bad habit. Not good, I know, and unhealthy too. You know what, I said to my wife: 'I am not going to eat licorice in the car for a month. I malta phone data will also send you an email in which I promise my licorice cold turkey'. My wife looked at me in disbelief. As if I had just drunk six licorice cocktails. As proof, I bought three bags that I put in the car. And of course that went wrong, the very next day, in that traffic jam at the Hoevelaken junction.
My wife called me a few days later, when she was driving and saw the almost empty pack of Boerderijdrop. She sounded scornful. I felt ashamed. And Cialdini knows that. Because that works, writing down a promise. Then you are better able to keep that agreement. And that also applies to companies. Prove your commitment, your brand promise, your brand distinction, in all your communication. Prove what you promise. Then you are more likely to be believed and you have more persuasive power. We once developed house rules for a landlord and placed them on their homepage. Not intended for the tenants, but for the landlord. 8 rules that the company had to adhere to. We wanted to write them on the facade of their building, but that was not allowed. By the aesthetics committee.
5. Consensus
Lame example. But it tells you exactly what social proof is all about. If you walk down the street and see a group of people looking up, you will do the same. If a lot of people do.