Checking the indexing and crawling status of the website
The presence of errors detected by search engine robots scanning
The availability status of the website pages based on Google's Core Web Vitals
Verifying the behavior of users when browsing the pages
SEO Audit Analysis Tool Google Search Console Easy Web Marketing
Everything you want to know about SEO Audit
How much does a professional SEO audit cost?
The prices vary depending on the type and size of the website. The analysis of critical issues differs for small websites (our prices start at 500 euros) and large e-commerce or long-term company blogs that require longer time and in-depth analysis.
How long does it take to complete a website audit?
This also depends on the size of the website. A full SEO audit for a medium-sized website can be completed and delivered in two to three weeks.
What tools are needed to conduct an SEO audit?
A full SEO audit has to take into account a lot of information and variables. It is crucial to obtain data from reliable sources and tools, so the SEO audit analysis needs to be carried out with the support of professional and certified tools. The main ones are:
– Google Search Console
– Google Analytics
– SEMRush / Ahrefs / Seo Zoom
– Screaming Frog
– Google Search Operators
– Performance
– Core Web Vitals
Buyer personas do not describe real people, but you create them based on real data collected between multiple real individuals.
For example:
“How would Giovanni, Alessandro or Elisa react and behave in a specific situation to feature X or modification Y?”.
“How do Luca, Simone and Paola think, feel, act and speak when they are related to the brand?”.
“What needs are we trying to meet for this specific cluster?”.
Buyer Personas and Design Thinking
In the Design Thinking process, designers chinese overseas america phone number data typically begin creating buyer personas in phase 2, the Define phase. In the Define phase, designers synthesize the research and findings from phase 1, the Empathize phase.
Using buyer personas is just one method that can help designers get to phase 3, the Ideation phase. These personas will be used as a guide for ideation and brainstorming sessions.
There are multiple ways to create buyer personas and custom scenarios around each user archetype. Much depends on the budget, project type, and the type of data that can be collected. Generally speaking, the creation of a BP can be broken down into 4 macro areas:
1. Data Collection & Analysis
Review your contact database to discover trends in how specific prospects or customers find and consume your content. You can also interview customers and prospects in person or over the phone when you see them. Even with a focus on privacy and GDPR, don’t be too cautious!
2. Persona Description
BPs take time, patience, strategy, and curiosity. In order to build an accurate theoretical framework about who your “ideal” customer is, you need to question yourself and your business. Don’t take anything for granted!
3. Scenario creation and creative development
What you can do with new BPs is to start developing content, creating targeted ads and perfecting all aspects of digital marketing, connecting directly to them by understanding the pain points of each BP.
4. Share with the team
Creating one or more BPs is a basic prerequisite to determine the goals of your marketing campaigns and further optimize conversions.
Therefore, sharing your findings internally is necessary to limit the two basic KPIs of your business: the lifetime value (LTV) of your users and the customer acquisition cost (CAC). Share these metrics with your sales team to monitor their parameters.
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4 different buyer persona archetypes
In buyer persona theory, there are four perspectives (or research methods) that your fictional persona can lean towards. This is extremely strategic and ensures that their company provides the greatest possible value to your project design. Let's look at each one separately:
