Advertising opportunities in the LinkedIn video feed
Posted: Mon Jan 06, 2025 5:43 am
The video feed expands the options for advertisers on LinkedIn. The ability to place visually appealing (video) content directly in the feed increases attention and thus increases the chance of getting relevant messages through to the target group.
The formats range from short, concise video ads to interactive, sponsored content that appears directly in the feed.
LinkedIn allows you to target ads based on criteria such as job field, career level, company size or specific interests. This way, companies can reach exactly the people who are relevant to their romania whatsapp resource product or service - whether it's a start-up targeting young professionals or a B2B company that wants to reach decision-makers in a specific industry.
The video feed on LinkedIn combines the strengths of visual content with the professionalism and networking opportunities of the platform. Videos not only create a stronger emotional connection, but also encourage interaction - a crucial factor in building brand awareness and generating leads.
The LinkedIn video feed therefore offers enormous potential for companies that want to reach their target groups effectively and present their brand message in a modern and creative way - but there is one small catch:
In our experience, the CPM on LinkedIn is higher than on comparable platforms. However, since relevant people and decision-makers can be easily targeted on LinkedIn, the lead quality is also relatively high.
In order to use your marketing budget as effectively as possible, a holistic approach is generally recommended. In other words, you should always be active on several channels in order to achieve your goals. If you ever lose track of all the campaigns, it can help to bring in a specialized agency (like us
).
The formats range from short, concise video ads to interactive, sponsored content that appears directly in the feed.
LinkedIn allows you to target ads based on criteria such as job field, career level, company size or specific interests. This way, companies can reach exactly the people who are relevant to their romania whatsapp resource product or service - whether it's a start-up targeting young professionals or a B2B company that wants to reach decision-makers in a specific industry.
The video feed on LinkedIn combines the strengths of visual content with the professionalism and networking opportunities of the platform. Videos not only create a stronger emotional connection, but also encourage interaction - a crucial factor in building brand awareness and generating leads.
The LinkedIn video feed therefore offers enormous potential for companies that want to reach their target groups effectively and present their brand message in a modern and creative way - but there is one small catch:
In our experience, the CPM on LinkedIn is higher than on comparable platforms. However, since relevant people and decision-makers can be easily targeted on LinkedIn, the lead quality is also relatively high.
In order to use your marketing budget as effectively as possible, a holistic approach is generally recommended. In other words, you should always be active on several channels in order to achieve your goals. If you ever lose track of all the campaigns, it can help to bring in a specialized agency (like us
).