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Here’s a proposed structure: Head of Growth/Growth Marketing Manager Paid acquisition specialist/performance marketer SEO Specialist Amazon expert (if you use the platform) Email marketer Lifecycle marketer CRO Specialist Social media manager UX/UI designer Data analyst Why this structure works: This growth marketing team structure is ideal for an e-commerce business as it covers both customer acquisition and retention. The Head of Growth oversees strategy, while the paid


drives traffic through paid channels, and the SEO specialist attracts organic traffic. uruguay number screening The email marketer and lifecycle marketer focus on retaining customers and encouraging repeat purchases, while the CRO specialist ensures site visitors convert. A UX/UI designer enhances the website's user experience, and the data analyst tracks performance to provide actionable insights. 2. For B2B Since B2B businesses cater to other businesses, there will be longer sales cycles, and the roles you hire have to focus on getting your target audience through those sales cycles to conversion. Here’s a proposed structure: Head of Growth/Growth Marketing Manager Demand generation specialist Account-based marketing (ABM) manager Content marketer SEO & SEM specialist Email marketer Sales enablement manager Marketing operations manager Data analyst Why this structure works: This structure focuses on the longer sales cycles and relationship-building required in B2B companies.