Carlos Cantu: Yeah, but first, let me say that that's a very good advice and
Posted: Mon Jan 06, 2025 5:39 am
I think that's very smart. Like you don't know can throw everything as long as you can lead and let the people know which which is great. Yes. So first of all was like understanding what were my strengths, why I was hired, what was the expected from me, and and try to learn what I didn't know as fast as possible.
But I think that the first priority that helped me a lot was with Pepsi. So they wanted to own the Super Bowl a And I was like back then we really wanted to reach out to their main competitor and we were trying to do our best with their competitor. And they were not too were not engaging with me, they were not interested.
And I had some other brands that I really wanted them cyprus whatsapp resource to work with us and they were not there. There were not interested. But then Pepsi were super excited and they were like, Hey Carlos, I think we can do something very smart. And actually I need to be super honest about these. They had a great idea and I was like, Wow, this is a great idea.
I'm the one who was supposed to come up with these great ideas, but they, they say it is their let's make it happen. And and I just focused for two months on one pie and one project, which was not even my idea for a former creative director. That's very difficult to do. But I saw that as a low hanging fruit and I made my bed was that if we were successful, other brands will say, Hey, I want that.
And it worked. It really worked. So I was like, So? So the learning for me and I tried to apply that. Since then, every time I have a new challenge or new position is start with something that you know you will do well and you gain confidence through that and then have a quick win that will help you also, that will help your credibility and your confidence.
But I think that the first priority that helped me a lot was with Pepsi. So they wanted to own the Super Bowl a And I was like back then we really wanted to reach out to their main competitor and we were trying to do our best with their competitor. And they were not too were not engaging with me, they were not interested.
And I had some other brands that I really wanted them cyprus whatsapp resource to work with us and they were not there. There were not interested. But then Pepsi were super excited and they were like, Hey Carlos, I think we can do something very smart. And actually I need to be super honest about these. They had a great idea and I was like, Wow, this is a great idea.
I'm the one who was supposed to come up with these great ideas, but they, they say it is their let's make it happen. And and I just focused for two months on one pie and one project, which was not even my idea for a former creative director. That's very difficult to do. But I saw that as a low hanging fruit and I made my bed was that if we were successful, other brands will say, Hey, I want that.
And it worked. It really worked. So I was like, So? So the learning for me and I tried to apply that. Since then, every time I have a new challenge or new position is start with something that you know you will do well and you gain confidence through that and then have a quick win that will help you also, that will help your credibility and your confidence.