Ecommerce tracking Google Analytics
Posted: Mon Jan 06, 2025 5:33 am
Then on the next page, enter the correct currency and below that click 'Yes, an e-commerce website' .E-commerce racking Enable Google Analytics
After that, the developer/web builder will have to implement the corresponding script on the website. The details of the implementation differ per website, they can best go through the E-commerce installation manual of Google itself for a correct installation of the script.
Check implementation
Once the script is installed, the statistics will usually be entered into Google Analytics quite quickly (often the same day).
It is important to check as soon as possible that all data is being sent correctly: the data is in your Google Analytics reports forever and you cannot remove it. For example, make at least one test order of different products, then check in Google Analytics that:
The numbers are correct;
The prices of the products are correct. If the latvia phone data price is passed with a point instead of a decimal, your item of €19.95 suddenly becomes €1995. Google Analytics also does not recognize thousands separators;
You can also use a Google Analytics debugger to check which data is sent to Google Analytics;
Also check that you are not counting duplicate transactions , then something is wrong somewhere. You can do this by importing this report from Matt Clark into your Google Analytics.
Also make a conscious choice whether you want the data in Google Analytics to be displayed with or without VAT . VAT is not part of the turnover, it is usually recommended to pass the data to Google Analytics excluding VAT to avoid differences with the administration.
Learn more about the most common errors and solutions when implementing a Google Analytics script.
View statistics
The statistics are shown in the section 'Reporting', 'Conversions' 'E-commerce'. You will then enter an overview page where you will see a number of important statistics.
After that, the developer/web builder will have to implement the corresponding script on the website. The details of the implementation differ per website, they can best go through the E-commerce installation manual of Google itself for a correct installation of the script.
Check implementation
Once the script is installed, the statistics will usually be entered into Google Analytics quite quickly (often the same day).
It is important to check as soon as possible that all data is being sent correctly: the data is in your Google Analytics reports forever and you cannot remove it. For example, make at least one test order of different products, then check in Google Analytics that:
The numbers are correct;
The prices of the products are correct. If the latvia phone data price is passed with a point instead of a decimal, your item of €19.95 suddenly becomes €1995. Google Analytics also does not recognize thousands separators;
You can also use a Google Analytics debugger to check which data is sent to Google Analytics;
Also check that you are not counting duplicate transactions , then something is wrong somewhere. You can do this by importing this report from Matt Clark into your Google Analytics.
Also make a conscious choice whether you want the data in Google Analytics to be displayed with or without VAT . VAT is not part of the turnover, it is usually recommended to pass the data to Google Analytics excluding VAT to avoid differences with the administration.
Learn more about the most common errors and solutions when implementing a Google Analytics script.
View statistics
The statistics are shown in the section 'Reporting', 'Conversions' 'E-commerce'. You will then enter an overview page where you will see a number of important statistics.