Exemplary small businesses

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There are plenty of small businesses that have mastered the finer points of content marketing. For this article, I reached out to two “small” brands to hear their own stories behind the content.

First of all, I interviewed Maaike Groen, founder of Miss Green . A webshop with beautiful basics for the Dutch woman, made of sustainable and organic materials, produced in a socially responsible environment; that is what Miss Green stands for. It is not a fashion label that charms the female Dutch with large advertising budgets. But it is present. Clothing items are regularly promoted in leading women's magazines and Miss Green is also very much present on social media. And that works, as Maaike said:

“We achieved a significant increase in turnover in the first half of 2013. We worked hard for this, but it is remarkable in these times of economic recession. And we are very happy with that!”

I also spoke with Evelijn van Heuven, from the web- kenya phone data wine shop Vindict . Not a large and well-known chain, but a successful wine shop with a very unique identity. Recently they no longer operate only online, but also in a physical shop in Amsterdam.

Common thread
It is certainly remarkable; to be successful in a recession. What is the secret of Miss Green and Vindict? What makes them different from the rest?

Photo courtesy of Fotolia
Image source: Fotolia

I think it's like this. Their stories are complete. They fit both the story behind the brand and the consumer. Miss Green exudes sustainability, honesty and 'greenness' and focuses on Dutch women who are looking for nice basics, which are produced as sustainably as possible. Vindict sells wine in an accessible webshop, without jargon and with a wink, to wine lovers who don't feel like any hassle.