Company testimonials

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Don't make customers search for this information – make it easier to find out what the company provides, how much it costs and how to contact them. Most potential clients want to be able to call to discuss their needs – although women are happier to email than men – so try to make sure this contact option is the most visible. A simple, beautiful website adds credibility to a business, but an ugly website won't lose too many customers if it's still simple to use.


Content is king for gaining prominence in search engines, but the content australia whatsapp mobile phone number list must be well-written and of high quality. Information about the company and services is the information that customers want first and foremost. A blog will help you attract a user from the search but only the information about the company will be able to satisfy their needs and ultimately convert them. Some features, such as images, blogs and videos can help SEO – which is obviously important.



But from a customer perspective, these are far from the most desirable features. It's clear that local businesses need to find the right balance for local SEO, and gain visibility in search results, but what customers want also helps convert hard-earned traffic. By all means try to add more functionality to your website, but make sure this doesn't distract from the more important information your potential customers are looking for.