Comparison can be made in broad terms

[arzina221]

Overall service and offers
Bol.com uses a very clear service and offer approach on all landing pages of product categories: for example, if you are looking for a laptop, you will see explanations, selection aids, comparison tools, offers, brand pages, but also, again, the USPs of Bol.com: no shipping costs, order late and receive it the next day, 30 days' reflection period and pay afterwards.

The use of a landing page per type of product is very clever. In this way you serve multiple types of consumers. Most companies use three to four types of consumers (action-oriented, price-conscious, intuitive or not, or pragmatist). Most types of consumers are served well on the landing pages of Bol.com.

Create an atmosphere of completeness
Bol.com probably doesn't even have the largest assortment of all web shops, especially not when it comes to niche products. However, many respondents do have the perception of completeness. What helps with this is the extensive search function that is very clear with many different categories. This is based on the idea that 'more is better'.

Overview2 (1)


Many web shops often make the mistake of japan phone data asking for too much information and giving too many options when filtering. This means that consumers have to provide information and specifications that they themselves do not yet know whether they want. At Bol.com you can perfectly compare the main points, without going into details right away.

An action is a real action
A good example is a laptop promotion that Bol.com had during the electronics weeks. Up to 40 percent discount was given on computers, but the original price was shown in Kieskeurig.nl . The laptop in question was shown in a banner, with a discount: 'not 699 euros, but 619 euros'. A promotion is a real promotion at Bol.com: if you clicked on the banner, you really paid 619 euros on the Bol.com website.

Seems logical, but many retailers sometimes play a trick on the consumer by suddenly offering different prices than 'agreed' in the promotion. In retail, 'promotional prices' are often used. That turns out, if you compare on Kieskeurig for example, very often to be absolutely not the best deal.