Table of Twitter users

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Online as main medium
As a medium type, all social media are still in their infancy. Marketers and agencies still have to learn how to deal with them. It is just as much a search for what works and what doesn't, as when we saw the first TV commercials in the Netherlands from REM Island. But, it is going fast and it may already be time to consider a film or commercial intended for online communication as the main medium.

And therefore also approach it in terms of briefing, budget, energy and attention. When we no longer see online films as the final item of a campaign, but as a spearhead, they have a greater chance of success in terms of impact, attention and appreciation. Spend the time and money that is needed to make something special. Then you can also expect something from it.


The table below lists the party leaders, with the statistics of their Twitter account on September 9, 2013.



What is striking about this table is that the party leaders with the most followers are not necessarily the most active tweeters. Alexander Pechtold, Geert Wilders and Mark Rutte have by far the most indonesia phone data followers, but are respectively in 4th, 7th and 8th place when it comes to the number of tweets sent.

Activity in first half of 2013
In the first half of 2013, Diederik Samsom was the most active party leader on Twitter. He sent no less than 1,745 messages in this period. The party leader of the Party for the Animals, Marianne Thieme, follows closely behind. She is also very active on Twitter with 1,680 messages in half a year. After this, there is a big gap, Henk Krol, number three on this list, sent 837 messages in the first half of 2013.

Volume of most active Dutch faction leaders online monitoring OBI4wanVolume of less active Dutch faction leaders online monitoring OBI4wan

I also wanted to know with what approach these politicians use their Twitter account. For six out of ten active party leaders, their own party is the most mentioned word. You could say that they see Twitter as a channel to promote the party and its positions. The other four politicians use Twitter to share positions and to indicate their opinions on various subjects. One of the politicians who does not use Twitter as a promotional channel is Mark Rutte, his account is however not managed by himself, but by the RVD.