Influencer marketing is particularly attractive for brands

[samiaseo75]

In 2021, the most mentioned platforms on Instagram were ZARA, Instagram, Shein, H&M and Nike. 99,839 of the 301,010 mentions accumulated last year by ZARA on Instagram were from the influencer category. The second most mentioned brand by influencers on this social network was Nike (70,090 out of 150,423 mentions). Nike was followed by H&M (63,723 out of 161,223 mentions), Instagram (56,768 out of 219,714 mentions) and Shein (56,267 out of 213,675 mentions).


If we look at TikTok, the brands that garnered the most mentions on this platform in 2021 were the fashion firm FashionNova, Netflix , McDonald's, Starbucks and Adult Swim . During the new zealand phone number data past year, the influencers who operate on TikTok particularly gave the spotlight to the bone-chilling Netflix (4,556 out of 7,280 mentions), McDonald's (3,570 out of 4,940 mentions), FashioNova (2,635 out of 10,960 mentions) and Starbucks (2,482 out of 4,580 mentions).

Finally, on YouTube, the Top 5 most mentioned brands in 2021 were the video game distribution platform Steam, AliExpress, the Indian e-commerce company Flipkart, PlayStation and the American e-commerce company Etsy.