WhatsApp has already "fooled" 75% of the population: it is the most used social network in Spain
Posted: Mon Jan 06, 2025 4:06 am
In an online meeting, the agency The Social Media Family presented this Thursday the conclusions of the VIII edition of the Study on the use of social networks in Spain. This report observes the behavior of users of Facebook, Twitter, Instagram, LinkedIn, WhatsApp and TikTok in Spain, analyzing a series of sociodemographic factors, such as gender, marital status, age, educational level or city of origin.
The report reveals the profile of these namibia phone number data users in the 50 largest cities in Spain , with the aim of identifying trends based on the region and comparing urban and rural areas. The data collected comes from information provided by users to the platforms themselves.
Pablo Sammarco, General Manager of the agency, explained that “the objective is to offer an overview ” of Spanish users and discover how brands can take advantage of this information for their advertising campaigns.
Before breaking down the data by platform, Sammarco wanted to point out a key fact: 58.4% of the world's population uses one of the existing social networks, which represents an increase of 820 million profiles compared to 2020. The most used in the world continues to be Facebook , followed by YouTube (which is not included in this study).
Platform users in Spain
In our country, for the first time, Instagram has surpassed Facebook in number of users . The latter platform has dropped below 22 million users, returning to 2015 levels, while Instagram has grown to reach 24 million profiles in 2021.
The report reveals the profile of these namibia phone number data users in the 50 largest cities in Spain , with the aim of identifying trends based on the region and comparing urban and rural areas. The data collected comes from information provided by users to the platforms themselves.
Pablo Sammarco, General Manager of the agency, explained that “the objective is to offer an overview ” of Spanish users and discover how brands can take advantage of this information for their advertising campaigns.
Before breaking down the data by platform, Sammarco wanted to point out a key fact: 58.4% of the world's population uses one of the existing social networks, which represents an increase of 820 million profiles compared to 2020. The most used in the world continues to be Facebook , followed by YouTube (which is not included in this study).
Platform users in Spain
In our country, for the first time, Instagram has surpassed Facebook in number of users . The latter platform has dropped below 22 million users, returning to 2015 levels, while Instagram has grown to reach 24 million profiles in 2021.