First, decide what topic you are going to write about

[jsarmin]

A buyer persona created with the Semrush Persona tool
There are many ways to find topics:

Check out our list of blog post ideas .
Organize a brainstorming session with your team.
Look at competing blogs for inspiration
Ask your audience what they want to read (on social media or through email surveys).
Perform keyword research (step two explains how).
For a data-driven approach to blog post ideation, try Semrush 's topic research tool .

Click on “ + Enter the domain on which to find the content ”.

Subject Search Tool
Grab a general topic idea. And your country and your field.

Then click on “ Get Content Ideas ”.

"mountain bikes" and example domain entered in Topic Research search bar.
The tool will provide you with a usa telegram data variety of content ideas.

The ones marked in green are already covered on your site. While the ones with a flame icon are trending.

Search topic "Content Ideas" dashboard for "mountain bikes"
Click " Show more " on any subtopic to see it:

Subtopic Volume: The search volume (average number of monthly searches) for the subtopic keyword.
Difficulty: The subtopic's keyword difficulty score, which measures how difficult it is to rank highly for that keyword .
Topic Effectiveness: A measure of the subtopic's search volume relative to its difficulty (higher = better).
Titles: Titles related to the sub-theme (with links to the articles).
Questions: FAQs related to the subtopic
Related searches: Queries from Google's "Related searches" section
“Topic Effectiveness” “Titles” and “Questions” sections highlighted in the Topic Research Dashboard.
To continue with an idea, click on ".. . " and choose one of the options.