How to generate qualified B2B leads on LinkedIn?

chameli · Post by **chameli** » Sun Jan 05, 2025 10:53 am

LinkedIn is undoubtedly the most powerful professional social network in the world. In January 2024, the platform had more than 1 billion registered members (28 million in France), bringing together nearly 90% of B2B professionals. c level contact list

In comparison, you will find about 84% of professionals on Facebook and 87% on X (twitter for those who are nostalgic). This data must be qualified all the more. Indeed, Facebook is mainly used in B2C strategies. For its part, X, since its acquisition by Elon Musk, has seen its use in B2B decline. LinkedIn therefore remains by far the most powerful platform for B2B.

Let's add that the information found on LinkedIn is generally very reliable. Indeed, when an individual experiences a change in his professional life, in his personal interest, he will quickly update his LinkedIn profile. This is much less true for Facebook or X, whose updating is more marginal or later, the stakes being lower.