Digital Marketing for 2022: Main Trends
Posted: Sun Jan 05, 2025 10:21 am
The year 2021 has come to an end, bringing major digital marketing trends for 2022, mainly caused by the pandemic we are facing.
In the professional sphere, we had to adapt and recreate new ways of communicating.
In fact, the social isolation that lasted for months made people consume the internet, its products and services even more.
Thus, the information gained an even greater reach.
So, whether you are curious or a marketing agency owner , anyone looking to learn about the main digital marketing trends for 2022 should continue reading this article!
Top Digital Marketing Trends for 2022
As we know, with each passing year more new developments emerge in digital marketing, such as social networks, applications, tools , among others.
For professionals in the field, it is important to stay up to date with these releases to benefit from these resources in a positive way.
Today, we’ve listed some of these new developments for you to follow first-hand.
Use more videos
Firstly, we realized how much videos were used in 2021 and the tendency is only to increase.
With new features emerging across platforms and tools, they are set to continue to grow in 2022.
However, one generator of innovation this year was Instagram, which improved its features for content creators.
Furthermore, another application that has gained popularity is TikTok , a direct competitor of Instagram .
Thus, it has been growing more and more and gaining space in the professional and interactive part with the public.
Furthermore, many brands are already using it and generating content in a different way.
As we mentioned, this was a year of innovations and bringing more information and curiosities.
Voice Experience
Whether it’s research or even purchasing, the voice experience has become increasingly popular.
In fact, some studies already indicate that smart boxes with virtual assistants saw sales growth in 2021.
The practicality and simplicity of its use give positive points to digital marketing.
After all, users are looking for agility in their purchases when browsing the internet.
In addition to the use of virtual assistants becoming increasingly widespread, another trend is skills .
They help people with everyday tasks, such as taking care of their health, teach them how to perform a task and give reminders about commitments.
Relationship Expansion
A new development in digital marketing are bots , which are germany phone number data becoming increasingly intelligent and used by major brands.
This is because these are increasingly improved tools in order to offer better and more humanized service in the digital environment.
Also known as “virtual people,” we can call them “brand personification” to generate more proximity and empathy with the consumer. For example, Lu from Magazine Luiza or Mara from the Amaro store.
The trend is set to grow even more in 2022 in digital marketing.
After all, in addition to generating a connection with the consumer, it makes some brands create an identity for different segments.
With so much success, customer relationship robots are still advantageous in terms of interaction and automation with the target audience.
Therefore, everything indicates that this practice will continue to be used.
Social selling and interactive marketing
Social selling has become quite popular during the pandemic and continues to be one of the great aspects of digital marketing .
Also known as “social selling,” it is a way of creating relationships and sales through social media.
In short, social networks are a space for generating relationships and interactive content.
They also enable prospecting potential customers and building relationships with them with the aim of generating sales.
Some platforms already use these specific mechanisms, including Linkedin, Twitter, Facebook and Instagram.
Therefore, they already have specific spaces for online sales, with the famous “little stores” and distributors of products and services.
In the professional sphere, we had to adapt and recreate new ways of communicating.
In fact, the social isolation that lasted for months made people consume the internet, its products and services even more.
Thus, the information gained an even greater reach.
So, whether you are curious or a marketing agency owner , anyone looking to learn about the main digital marketing trends for 2022 should continue reading this article!
Top Digital Marketing Trends for 2022
As we know, with each passing year more new developments emerge in digital marketing, such as social networks, applications, tools , among others.
For professionals in the field, it is important to stay up to date with these releases to benefit from these resources in a positive way.
Today, we’ve listed some of these new developments for you to follow first-hand.
Use more videos
Firstly, we realized how much videos were used in 2021 and the tendency is only to increase.
With new features emerging across platforms and tools, they are set to continue to grow in 2022.
However, one generator of innovation this year was Instagram, which improved its features for content creators.
Furthermore, another application that has gained popularity is TikTok , a direct competitor of Instagram .
Thus, it has been growing more and more and gaining space in the professional and interactive part with the public.
Furthermore, many brands are already using it and generating content in a different way.
As we mentioned, this was a year of innovations and bringing more information and curiosities.
Voice Experience
Whether it’s research or even purchasing, the voice experience has become increasingly popular.
In fact, some studies already indicate that smart boxes with virtual assistants saw sales growth in 2021.
The practicality and simplicity of its use give positive points to digital marketing.
After all, users are looking for agility in their purchases when browsing the internet.
In addition to the use of virtual assistants becoming increasingly widespread, another trend is skills .
They help people with everyday tasks, such as taking care of their health, teach them how to perform a task and give reminders about commitments.
Relationship Expansion
A new development in digital marketing are bots , which are germany phone number data becoming increasingly intelligent and used by major brands.
This is because these are increasingly improved tools in order to offer better and more humanized service in the digital environment.
Also known as “virtual people,” we can call them “brand personification” to generate more proximity and empathy with the consumer. For example, Lu from Magazine Luiza or Mara from the Amaro store.
The trend is set to grow even more in 2022 in digital marketing.
After all, in addition to generating a connection with the consumer, it makes some brands create an identity for different segments.
With so much success, customer relationship robots are still advantageous in terms of interaction and automation with the target audience.
Therefore, everything indicates that this practice will continue to be used.
Social selling and interactive marketing
Social selling has become quite popular during the pandemic and continues to be one of the great aspects of digital marketing .
Also known as “social selling,” it is a way of creating relationships and sales through social media.
In short, social networks are a space for generating relationships and interactive content.
They also enable prospecting potential customers and building relationships with them with the aim of generating sales.
Some platforms already use these specific mechanisms, including Linkedin, Twitter, Facebook and Instagram.
Therefore, they already have specific spaces for online sales, with the famous “little stores” and distributors of products and services.