Like that :
You can add negative keywords at the account, ad group, and campaign level.
Account-level negative keywords apply to all campaigns in your account.
Instead of adding the same negative keywords to every campaign, you can manage them at the account level. To save time and reduce the risk of human error.
For example, you can create a list of search terms that you consider harmful to your brand. And instantly apply it to all campaigns at the account level.
Campaign-level negative keywords apply to all ads in that campaign.
If you add "free" as a negative keyword at the campaign level, none of your ads in that campaign will appear for searches containing the word "free".
Ad group level negative keywords apply to specific ad groups within a taiwan telegram data campaign. To give you more control over which ads show for which searches.
Let's say you're running a shoe campaign for the holiday season. And you have one ad group for "running shoes" and another ad group for "dress shoes."
You might want to add "formal" as a negative keyword for the "running shoes" ad group. And "casual" as a negative keyword for the "dress shoes" ad group.
Like that :
a visual representation of the “holiday shoe campaign” with the negative keywords “formal” and “casual”.
Use negative keywords at the campaign level for general terms that are not relevant to your overall campaign.
And uses negative keywords at the ad group level for specific terms that are relevant to some ad groups but not others.