In Spain, influencers enjoy engagement rates above average

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Although Spanish Instagrammers do not stand out for their large follower base (which is relatively low), the truth is that their engagement ratios are well above the world average. Spanish nano-influencers boast an interaction rate of 5.2% (compared to 3.4% globally). With an engagement ratio of 2.1%, Spanish micro-influencers are above the global average (1.4%).

Although they have lower engagement rates kuwait phone number data medium-sized Spanish influencers (1.5% vs. 1%), macro-influencers (1.4% vs. 0.8%) and mega-influencers (1.7% vs. 0.9%) also have figures above average.

The influencer categories with the highest engagement rate in Spain are winter sports (4.9%), ball sports (3.6%) and running sports (3.2%).

On the other hand, the majority of Spanish influencers create content directly related to lifestyle (15.2%) . Other topics that are very popular among influencers in our country are music (8.4%), photography (7.7%) and ball sports (7.1%).

It is also worth noting that 68% of Spanish influencers' followers on Instagram are real people . However, the percentage of creators affected by suspicious activities such as the purchase of "likes" and "followers" is only 46.6%, a figure that is significantly below the global average (55%).