with the Advertising Research Tool

[sakibkhan22197]

Choose the country for which you want to compare your branded keyword rankings. Then, click " Compare ."

Keyword Gap Tool Search Bar
Click on " Advanced Filters " and update the filter condition to say " Include " > " Keyword " > " Containing " > "[Your Brand]". Then click " Apply ".

"Advanced Filters" dropdown menu in the Keyword Gap tool
Scroll down and click " Missing " to get a list of your branded keywords that your competitors are ranking for but you're not.

The Keyword Gap Tool's "Missing" report shows a list of branded keywords that your competitors are ranking for.
You can also click on a competitor's domain to sort their ranking from highest to lowest.

This is useful to see which of your branded keywords they are ranking highly for. (And you aren't.)

Keyword Gap Tool Results Filtered From Highest to Lowest Ranking
Discover your competitors' advertising text

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3. Use Google Autocomplete
Google's autocomplete feature suggests possible search queries for the keywords you type. Including branded queries: if the initial search term contains your brand name.

Go to the Google homepage and type your brand name into the search bar.

Suggested Google searches when typing "build a bear workshop"
Google will display a list of suggested searches that contain your brand name.

These suggested searches are related keywords that you can target.

Then, type “a” into the search bar, so your search bolivia phone number database query becomes “[your brand name] a.” Google will suggest even more branded keywords when you do this.

Searches suggested by Google when typing "build a bear workshop"
Then, replace “a” with “b,” “c,” and the rest of the letters of the alphabet until you reach “[your brand] z.” For even more branded keyword ideas.

4. Look at the "People also ask" and "Related searches" sections of Google's search engine results pages
Google also displays keyword suggestions in the “People Also Ask” (PAA) and “Related Searches” sections of its search engine results pages (SERPs ).

Type your brand name into the Google search bar. Then press " Enter " on your keyboard to run the search.

Scroll down the SERP. In its PAA and “Related Searches” sections, you’ll find more keywords that you may want to add to your branded keyword list.