Drive-to-store: how to set it up?

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Do you want to boost your in-store traffic and attract more customers? What if you opted for a drive-to-store campaign ? What exactly is it and how to integrate it into your marketing strategy ? SMS Envoi tells you everything about the drive-to-store strategy and its advantages for an optimal customer experience. Drive-to-store: definition Drive -to-store is a strategy that brings together all the marketing techniques aimed at bringing customers into
stores. Its concept is to combine online marketing actions with the point-of-sale experience to offer consumers an omnichannel customer journey .

Drive-to-store is part of this new customer purchasing journey that connects physical points of sale to digital in order to boost their growth. This is why this strategy is now adopted by many e-commerce cayman islands phone number data companies. Why integrate drive-to-store into your marketing strategy? Faced with the rise of new technologies and mobility, companies must adapt to new consumer habits. Indeed, consumers are ultra-connected and this change in behavior has a strong impact on retail outlets.

To adapt to this underlying trend and not be subject to it, companies must adopt new marketing methods. This is how they will be able to create qualified traffic in their points of sale. According to the Samsung Smart Retail Barometer study on the digitalization of the point of sale, the physical channel remains preferred by French consumers. Indeed, among those surveyed: 75% prefer to complete their purchases in store; 91% of French people prefer physical points of sale for their daily shopping; 78% like to go to the store to make their “pleasure” purchases. Despite the impact of the health crisis on sales and footfall at points of sale, in-store purchases remain important for today's consumers.

This study therefore confirms the importance of implementing drive-to-store solutions to continue to optimize the purchasing journey and maintain contact with customers. Drive-to-store: 3 effective techniques to test There are many drive-to-store techniques to generate qualified traffic in-store. Here are a few.