Twitter reconsiders its ban on political advertising

samiaseo75 · Post by **samiaseo75** » Sun Jan 05, 2025 9:18 am

Following Elon Musk 's arrival on Twitter , the platform has not stopped making headlines . The businessman's latest decision has been to remove the ban on political advertising in order to improve Twitter's advertising revenue. The ban on this type of advertising was a decision taken by Jack Dorsey, co-founder of the microblogging platform in 2019.

Twitter, which has more than 486 million active users according to Hootsuite's latest Digital Report 2022 , states that all ads containing references to political content, including requests for votes india phone number data requests for financial support, and promotion for or against the types of political content mentioned above, were banned from the platform. But, "in the coming weeks," this measure against political ads on the platform will be removed.

Twitter to lift ban on political advertising content
As the company announced, they believe that cause-based ads can facilitate conversation about important issues. “Today we are relaxing our advertising policies for cause-based ads in the United States. In addition, we plan to expand the political advertising we allow in the coming weeks.” With this decision, Twitter will align its advertising policy with that of television and other media. “With the policy changes, we will first ensure that our approach to this content protects Twitter users,” the company adds.

Twitter’s announcement comes amid advertising cuts by advertisers on the social network. As TechCrunch notes , last November, Elon Musk blamed activist groups for pressuring advertisers to stop advertising on Twitter . The Tesla CEO also took on Apple , when the company pulled its ads from the platform. Additionally, Musk accused the iPhone company of “hating free speech in America.”

The end of the ban on political advertising could bring greater benefits to the platform's advertising business , as Insider points out that in 2022 digital advertising for political campaigns exceeded $3 billion in the United States.