We can’t stress enough how essential a blog is to your business and online identity. If you already have a blog, then congratulations, you are on the path to success! If you haven’t set up a blog yet, we highly recommend that you do create your own blog, so you can start your journey to attracting more visitors and engaging with your audience.
If you are indeed a newbie to blogging, we have several other blog posts that can help set you up. Take a look at our tips for starting a business blog and once you have mastered that, we encourage you to get even more advanced with these next steps!
Whether you are blogging for your business or for a personal blog, these tips will come in handy to optimize your posts even further. Let’s face it, we all want our blogs to be read, or else what’s the point of having one? Using this advice, you can ensure that your blog is on the right track to being the best it can be.
A few blogging basics:
Link your posts to articles, websites, and other blogs. This helps your self employed database information remain credible since you are showing your readers your source, but you are also making it easy for them to check out additional resources. We suggest linking if you mention someone else’s blog, a specific blog post, or a website / article.
At the bottom of each post encourage feedback by asking your readers if they have any questions or comments related to your post. Make sure to stay on topic with your responses and be polite. Having a comments section is a great place to create relationships with your readers and receive useful feedback to make your blog even better.
Keep digital copyright in mind when selecting an image for your post. Cite the source for each image you use, or consider subscribing to a photography agency (like ShutterStock), so you are positive that any photo you download is allowed to be posted on your blog.
Share your posts on social media to expand your audience and drive traffic to your blog. Try making your posts visually engaging to increase the amount of clicks-throughs by using fun images and catchy headlines.
It’s great to write about whatever comes to your mind, but don’t forget about optimizing for search engines! Keeping SEO in mind when you write will help increase the visibility of your blog on search engines.
Download the free e-book "15 Brilliant PubHub Blog Designs" to learn how a blog on HubSpot can help you drive traffic to your website and convert more leads.
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