Google Analytics main dashboard
Posted: Sun Jan 05, 2025 8:45 am
What is web analytics?
Web analytics is the process of working with website data to improve user experience (UX) and site performance. It includes creating goals, collecting and analyzing data, and making decisions based on your analysis.
Digital analysts, e-commerce specialists, UX designers, product managers, and content managers all rely on web analytics to get their jobs done.
The most widely used web analytics tool is Google Analytics . Here is a snapshot of what the platform can show you:
But there are other products (which we'll discuss later in the article) that can produce similar results. These types of analytics tools help marketers and analysts in several important ways.
Advantages of Web Analytics
Web analytics helps you understand your website and bahrain phone number database your online visitors so you can continually improve performance.
Below are some of the specific ways you can benefit from using web analytics.
Understand your audience
Web analytics tells you how visitors to your website interact with it. And it can help answer important questions like:
Which pages do visitors view most?
Which pages hold attention?
Which pages are losing visitors?
How many first-time visitors are returning versus repeat visitors?
How do visitors interact with your site's content?
This is Google Analytics data showing the most viewed pages in the Google Products Store demo account. You can see the page views, the number of unique visitors who viewed those pages, and the average time they were actively engaged with the page.
Google Analytics table showing most viewed pages
As you get to know your audience better through data like this, you'll be able to craft better content and a better website experience.
Determine your main conversion actions
Google says a conversion is any “user action that you count because you think it’s important.” And how important it is depends on the purpose of the website.
For example, an online purchase is probably the most important conversion for an e-commerce website. But a form submission may be the most important conversion for a B2B company looking to capture leads.
Web analytics is the process of working with website data to improve user experience (UX) and site performance. It includes creating goals, collecting and analyzing data, and making decisions based on your analysis.
Digital analysts, e-commerce specialists, UX designers, product managers, and content managers all rely on web analytics to get their jobs done.
The most widely used web analytics tool is Google Analytics . Here is a snapshot of what the platform can show you:
But there are other products (which we'll discuss later in the article) that can produce similar results. These types of analytics tools help marketers and analysts in several important ways.
Advantages of Web Analytics
Web analytics helps you understand your website and bahrain phone number database your online visitors so you can continually improve performance.
Below are some of the specific ways you can benefit from using web analytics.
Understand your audience
Web analytics tells you how visitors to your website interact with it. And it can help answer important questions like:
Which pages do visitors view most?
Which pages hold attention?
Which pages are losing visitors?
How many first-time visitors are returning versus repeat visitors?
How do visitors interact with your site's content?
This is Google Analytics data showing the most viewed pages in the Google Products Store demo account. You can see the page views, the number of unique visitors who viewed those pages, and the average time they were actively engaged with the page.
Google Analytics table showing most viewed pages
As you get to know your audience better through data like this, you'll be able to craft better content and a better website experience.
Determine your main conversion actions
Google says a conversion is any “user action that you count because you think it’s important.” And how important it is depends on the purpose of the website.
For example, an online purchase is probably the most important conversion for an e-commerce website. But a form submission may be the most important conversion for a B2B company looking to capture leads.