Always choose quality over quantity

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jsarmin
Posts: 60
Joined: Sat Dec 28, 2024 5:45 am

Always choose quality over quantity

Post by jsarmin »

For example, Brevo’s blog newsletter provides value to its subscribers by providing exclusive content and marketing tips on a monthly basis (and if that’s of interest to you, be sure to sign up in the sidebar on the right).

Once you’ve defined your value promise, plan out the different tactics you want to use to get people to sign up. Maybe create a valuable piece of content to act as a subscriber magnet on your site, such as an ebook or case study.

The next question is: How easy is it for people to subscribe?

Think about where all the subscription buttons have been placed on your site. Are they clearly visible? Are they large enough to easily click on a mobile device? Perhaps there are even more opportunities to promote signups, such as through pop-ups and slide-ins. Also,

4 Tips for List Building
Create double opt-in forms
Never buy lists
Uses a double opt-in process (i.e. the subscriber has to confirm their decision by clicking on a link that was sent via email)
Clean your list regularly and remove unengaged subscribers, as this can negatively impact your deliverability and spam score.
Step 7: Segment your contact list
Segmentation is the process of dividing your contact list into groups (or segments) based on interests, behavior, demographics, or other characteristics. This way, you can send personalized marketing messages that match the needs of each segment.

Segmenting your contact list is something we highly recommend you do. Sending a mass, one-size-fits-all campaign to everyone will simply never have the same impact as one that addresses specific needs or qatar telegram data situations. There are a wide variety of subscribers to target, and many types of emails you can create for them.

Targeted campaigns have been shown to have a 14.31% higher open rate and generate over 100% click-through rates. Therefore, the more relevant the content, the more likely your contacts are to engage with the email.

Examples of ways to segment your contact list
Demographics (gender preference, country, language, age)
Source of acquisition
Level of commitment
Purchasing habits/history
Lead score
Stage in the purchasing process.
The direct benefits of sending email with segmentation applied include stronger customer relationships, increased deliverability through engagement, and the ability to identify segments with the greatest revenue potential.
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