12 important Google Analytics metrics

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Here's how metrics and dimensions differ:

Metrics vs. Dimensions in Google Analytics 4
Metrics are quantitative measurements of data. They represent the “how much” or “how many” of your data using a numerical value.

Dimensions , on the other hand, are non-numeric attributes. They describe the who, what, where, when, and why behind the metrics.

Going back to a previous example, the “Users” metric tells you exactly how many people visited your site.

And the “Country” dimension contextualizes that number by telling you where those users are located.

Users by "Country" section in GA4
The Device Category dimension tells you which devices bahamas phone number database users are using to browse your website.

Users by "Device Category" section in GA4
Together, metrics and dimensions give you a complete picture to measure and understand a website's performance.

Read more : Dimensions in Google Analytics 4

12 important Google Analytics metrics 4
1. Users
The "Users" metric represents the number of people who visited your website during a selected time period.

This metric is very useful for understanding the size of your audience and tracking its growth over time.

More users = greater reach .

To see how many users you have, go to " Reports " > " Lifecycle " > " Acquisition " > " Overview ".

GA4 Procurement Dashboard
Look at the overall trend to see if you are attracting more users over time. This indicates growth.

If you're not seeing an increase in users, it means you need to review your marketing strategy.

Read our complete guide on how to create effective marketing strategies and get started.