Influencer Marketing in Franchises: Connect Your Brand to Consumers
Posted: Sun Jan 05, 2025 8:29 am
The way companies conduct paid advertising has changed, partly due to the evolution of consumer behavior, but also due to trends that emerge from time to time.
One of these trends, which emerged a long time ago but has gained momentum in recent years, is influencer marketing. Yes, the famous influencers. In fact, did you know that 92% of Brazilian consumers follow the suggestions offered by them?
So how can franchises attract audiences, increase visibility and engagement using influencer marketing? From this revealing data, we can highlight the importance of a well-designed strategy to connect brands and consumers through influential voices.
How to develop influencer marketing in franchises?
To work with influencer marketing in franchises, it is essential to adopt a strategic approach that integrates the choice of the right influencers, in-depth knowledge of the target audience , authenticity and alignment of values, as well as effective collaboration strategies.
When we talk about understanding who your franchise's consumers cyprus phone number data are, it means knowing their interests, behaviors and preferences so that it is possible to select the influencers who will truly convey the right message and, most importantly, to the right people. After all, influencers who share the same values and interests as the brand tend to generate greater engagement and trust.
When you know which influencers are most connected to the brand and the public, you need to know how to work on authenticity, which is the most valuable currency in influencer marketing.
A survey by Agência Gombo revealed an important fact: around 54% of people prefer to buy from influencers who are connected to a cause. Therefore, choosing influencers who share the values and mission of the franchise is essential to strengthen your message and create an emotional connection with the public.
After the initial phase, which involves choosing influencers, it is necessary to think about collaboration strategies that bring results, such as increased visibility and sales.
Influencer Marketing Strategies in Franchises
With the popularization of social media and the growing importance of influencer recommendations in consumers' purchasing decisions, it is essential that franchises adopt creative and well-structured methods to stand out in the market.
To achieve this, there are several approaches that can be efficient in developing influencer marketing in franchises, each adapted to improve the impact and engagement of the target audience. Check them out:
Content co-creation
Content co-creation is a widely used strategy. Working directly with influencers to create exclusive and authentic content can bring more visibility to the franchise. The content can range from tutorial videos and product reviews to more complex campaigns that involve storytelling .
Events and experiences
Organizing events or experiences for influencers can be an effective way to promote your franchise. These events provide an opportunity for people to experience your products or services first-hand, generating spontaneous and positive content on the platforms.
One of these trends, which emerged a long time ago but has gained momentum in recent years, is influencer marketing. Yes, the famous influencers. In fact, did you know that 92% of Brazilian consumers follow the suggestions offered by them?
So how can franchises attract audiences, increase visibility and engagement using influencer marketing? From this revealing data, we can highlight the importance of a well-designed strategy to connect brands and consumers through influential voices.
How to develop influencer marketing in franchises?
To work with influencer marketing in franchises, it is essential to adopt a strategic approach that integrates the choice of the right influencers, in-depth knowledge of the target audience , authenticity and alignment of values, as well as effective collaboration strategies.
When we talk about understanding who your franchise's consumers cyprus phone number data are, it means knowing their interests, behaviors and preferences so that it is possible to select the influencers who will truly convey the right message and, most importantly, to the right people. After all, influencers who share the same values and interests as the brand tend to generate greater engagement and trust.
When you know which influencers are most connected to the brand and the public, you need to know how to work on authenticity, which is the most valuable currency in influencer marketing.
A survey by Agência Gombo revealed an important fact: around 54% of people prefer to buy from influencers who are connected to a cause. Therefore, choosing influencers who share the values and mission of the franchise is essential to strengthen your message and create an emotional connection with the public.
After the initial phase, which involves choosing influencers, it is necessary to think about collaboration strategies that bring results, such as increased visibility and sales.
Influencer Marketing Strategies in Franchises
With the popularization of social media and the growing importance of influencer recommendations in consumers' purchasing decisions, it is essential that franchises adopt creative and well-structured methods to stand out in the market.
To achieve this, there are several approaches that can be efficient in developing influencer marketing in franchises, each adapted to improve the impact and engagement of the target audience. Check them out:
Content co-creation
Content co-creation is a widely used strategy. Working directly with influencers to create exclusive and authentic content can bring more visibility to the franchise. The content can range from tutorial videos and product reviews to more complex campaigns that involve storytelling .
Events and experiences
Organizing events or experiences for influencers can be an effective way to promote your franchise. These events provide an opportunity for people to experience your products or services first-hand, generating spontaneous and positive content on the platforms.