Goodbye Twitter, hello X: a joke or a game changer for the social network?
Posted: Sun Jan 05, 2025 7:23 am
Elon Musk is back on everyone's lips with his latest (at first glance, crazy) idea: "killing" the Twitter brand and replacing it with X. And the controversial rebranding of Twitter , which is now X, may be extremely clumsy, but the truth is that with the change Musk (who is so fond of being permanently in the calendar) has managed to overshadow the glittering debut just three weeks ago of Threads , Meta's alternative to the social network with the little bird .
It is an unknown whether the South African tycoon has really decided to bury Twitter to steal the spotlight from Threads, which has already surpassed the barrier of 150 million users, but the dominican republic phone number data truth is that the oblivion to which the rebranding of the blue bird social network seems to have condemned the Meta app seems to be almost the only good thing about a movement that, although anticipated on several occasions, nobody really expected. Why would someone want to "kill" a brand solidly established in the market like Twitter to replace it with an absolutely interchangeable brand like X ? Only Elon Musk is capable of providing answers to such a difficult question.
Twitter's demise has coincided with a particularly vulnerable moment for the social network , which must contend not only with the threat of Threads but also with the growing competition from alternative platforms such as Bluesky and Mastodon.
Twitter 's once unique selling proposition (USP) as a receptacle for exciting debates and exclusive information has been eroded more than noticeably over the past few months. This is also reflected in the dwindling number of users of the platform.
According to data from Similarweb, Twitter traffic is believed to have suffered a 18.7% decline between October 2022 and March 2023. And that's not all. In the United States, the social network's monthly active users are believed to have plummeted by 14% on Android and 15% on iOS.
It is an unknown whether the South African tycoon has really decided to bury Twitter to steal the spotlight from Threads, which has already surpassed the barrier of 150 million users, but the dominican republic phone number data truth is that the oblivion to which the rebranding of the blue bird social network seems to have condemned the Meta app seems to be almost the only good thing about a movement that, although anticipated on several occasions, nobody really expected. Why would someone want to "kill" a brand solidly established in the market like Twitter to replace it with an absolutely interchangeable brand like X ? Only Elon Musk is capable of providing answers to such a difficult question.
Twitter's demise has coincided with a particularly vulnerable moment for the social network , which must contend not only with the threat of Threads but also with the growing competition from alternative platforms such as Bluesky and Mastodon.
Twitter 's once unique selling proposition (USP) as a receptacle for exciting debates and exclusive information has been eroded more than noticeably over the past few months. This is also reflected in the dwindling number of users of the platform.
According to data from Similarweb, Twitter traffic is believed to have suffered a 18.7% decline between October 2022 and March 2023. And that's not all. In the United States, the social network's monthly active users are believed to have plummeted by 14% on Android and 15% on iOS.