These days, talking about predictions has become even more difficult. Virtual reality, multiple screens, artificial intelligence, new applications and functions are just some of the technological innovations that can drastically change our routines in a matter of months.
However, it is possible to pay attention to some trends and understand how they can be used to your advantage. One example is digital advertising, which has been increasing over the years and there is no reason not to believe in its growth. To give you an idea, digital advertising spending has doubled in just two years.
In the digital world, the difference will be finding out which platforms offer the best results for your business. Today, Google and YouTube, Facebook and Instagram, Twitter, Snapchat, Pinterest, Spotify and your own website are just some of the platforms that are well-known to Brazilians, for now…
2018 is just around the corner and will offer a wealth of opportunities. So don’t miss out on them and check out our selection of the biggest trends for next year.
Artificial intelligence
Machines are already capable of performing human tasks using less time and resources and with a higher accuracy rate. Several studies show excellent results in medicine and in the area of fraud.
Social marketing
Today's consumers no longer share information without identifying or being involved with the cause. They engage in actions they believe in. It is important to highlight the immense amount of post-truth (fake news) on the internet. Be careful not to compromise your company or brand.
Smartphone
96% of users use their cell phones to conduct local searches, such as price searches or recommendations for places nearby. Use this feature to your advantage by offering discounts or special conditions to potential consumers.
In addition to its reach across different regions, age groups and social classes, smartphones are almost indispensable these days. So websites and blogs that are compatible with mobile phones are already a prerequisite.
Videos
We’ve been talking about the potential of videos for a while now. And the colombia phone number data demand is growing at an incredible rate. Almost half of the population prefers video content. And those who invest in videos won’t regret it, as they offer great returns.
Personalization
Companies have already realized that consumers love to be treated in a personalized way, whether it’s remembering a special date, keeping in touch via email or reminding them of a past purchase. And more than half of them, 66%, feel that they can switch products or brands when they are treated like people, not numbers. And this applies to both B2B and B2C.
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