The purchasing journey is a model used to understand consumer habits and define the stage the consumer is in. And by knowing the needs at each stage, a specific video at each stage can improve conversion, sales, leads and engagement results.
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Also known as the user journey or consumer funnel, the purchasing journey encompasses the processes that a customer goes through until they purchase a product or service. The steps china phone number data can be divided into three or four stages, which are: discovery, awareness, consideration, and decision. Some authors combine the first two categories, considering them as just one. Check out the best videos for each stage.
Discovery stage = commercial videos
At first, the customer may not know exactly what they want or need. That's why it's important to have broad and attractive content to capture the attention of your audience.
Since it is necessary to capture the public's interest, the videos recommended for this moment are:
Commercial videos;
Advertising campaigns;
Videos with influencers.
Stage of consciousness = educational videos
At this stage, the customer realizes that they have a need and starts to think about your solution, analyzing your product. They may be doing simple research or even already thinking about buying it. The goal here is to make the best possible impression and grab their attention. So educational videos can be a great alternative to give your customer the little push they need to move on to the next stage. The goal here is not to sell (yet), but to create the need and desire to buy.
The video formats recommended for the awareness stage are:
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