Here's something B2B and B2C e-commerce companies have in common: quality product pages bolster conversion rates. Buyers enjoy looking at clear, modern pages loaded with interesting, information-rich copy. Here's how you achieve that:
Cover the SEO basics: Make sure you include a good meta title and meta description in your product page HTML — these tidbits appear on Google, so they're the first bits of information buyers see. Metadata is the hook: if it's compelling, consumers will click on an associated link and land on your product page.
Other SEO basics: insert the long-tail keywords you came paytm database up with earlier and include internal links to boost page quality. Weave a couple of low-intent and high-intent keywords into subheadings and use bullets and sections to highlight key information.
Write unique product descriptions: Many e-commerce sites recycle product descriptions, adapting them slightly to suit different products. Don't be tempted to follow suit — even if it saves time. Google rank depends in part on the amount of unique content on your site, and boilerplating won't help you in that arena.
Instead, write completely unique content for every single product. Make it interesting, and modify keywords to make them flow naturally with the rest of your text. Google bots use semantic search when they crawl and index sites, so you can add stop words like "a," "of" and "the," to alter keywords for readability.
As you write, think about what buyers want to know. If your product is a component, include dimensions. If you sell a service, what does it include? Be thorough, but not long-winded. Try to avoid fluff.
Optimize product images: High-quality products are essential for any type of e-commerce venture. You can bet that if you don't optimize your product images, your competitors will. Make sure images are clear, crisp and show your product (or service at work) from a number of angles.
Image optimization doesn't end with pixel management. For best SEO results, include a target keyword in your image name and separate words with hyphens to make them easier for spiders to understand. To aid users with visual impairment, label each image with SEO-friendly descriptive alt text.
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