5 Secrets to B2B SaaS Growth

[Shakhawat]

For your SaaS company to achieve scale, you need to do more than just bring in new revenue. Sustainable growth requires all areas of your business to work together so you’re not just bringing in new customers but also retaining existing customers.

From making sure you’re targeting the right customers to begin with to, letting your product prove its own value, here are five secrets to B2B SaaS growth.

1. Understand Your Niche
Ready-to-use SaaS products solve for a specific need — they're more enticing than creating software in-house and versatile enough to offer a comprehensive solution to a problem while still being specialized moj database enough to provide a unique value proposition. For these reasons, SaaS products, when correctly marketed and sold, can be in extremely high demand.

It's hard to be successful as a SaaS company if you spread yourself too thin. In other words, if you try to offer a wide range of basic functions rather than a limited range of exceptional features, you'll lose your market.

For every SaaS company, there's a balancing act that needs to occur in order to be successful. To find your niche, consider the level of competition for solutions like yours, how penetrable the market is and if your product offers anything new (or addresses a different audience). Use those gaps to differentiate yourself from competitors.

Additionally, understanding who your product is for, your ideal customer profile, will help you target the right prospects and focus your marketing and product development on the features that will provide your target niche with the most value.

2. Nurture a Strong Partner Network
Nurturing strong relationships with businesses that target similar market segments to you is a great way to increase your customer base. But cultivating strong partnerships requires time and energy, so it's important to focus your efforts in the right place.

First, determine the traits you're looking for in a co-marketing partner. Do you have similar ICPs? How related should their offering be to yours? Do you want all your partners to be around the same growth stage as you?

You should also ask yourself what types of partnerships you want to avoid. Take time to learn more about what potential partners do and how best to approach them. For any partnership to be successful it must be viable and mutually beneficial — whether that means revenue sharing or some other indirect benefit. If you identify possible challenges upfront it will be easier to adapt your model accordingly.

While no other business is going to do all of your promotion and selling for you, partnerships may significantly extend your reach and customer network. For example, Kissmetrics' partner network helped them increase their user base by 1,000 percent in six months, transforming them from a small B2B startup into a recognizable industry player and name.