Videos to help you on your shopping journey
Posted: Sun Jan 05, 2025 6:41 am
If you've ever had a marketing class, you've probably heard of the purchase funnel . If that's not your case, let us explain!
The purchase funnel divides all the purchasing stages that a consumer goes through into different processes.
For example, you are a person who wears a shirt to work. At the same time, you hate ironing. It is an activity that you detest with all your soul. And, in fact, the rest of your wardrobe survives just fine, thank you very much, without the iron. But the shirts… There is no way around it! So, tired of looking like you jumped out of bed straight to a meeting with your shirt always wrinkled, you start thinking of ways to solve this problem.
You've even thought about hiring someone to do this task, but it's not feasible at the moment. So, you start searching the internet for easier ways to make your shirt look minimally presentable that don't require spending hours straightening it with a traditional iron. You've tried the hair dryer trick, the flat iron and even the pan, but the results weren't very satisfactory. Browsing from one website to another, you find information about steam irons and vaporizers. Hmm. They seem to require less effort than the traditional irons your mother uses and more efficient than the hair dryer. So you read, research, get informed and decide on a compact steamer. This is the solution you were looking for!
Now, all you have to do is decide on a brand and model. And you do more research. You read more. You watch more videos. Then, you buy. That’s it. The war is over. Your shirts will never be the same again – and neither will your appearance! End of story.
Note that, before you swipe your credit card in the shopping cart, you have come a long way. This is the purchase funnel: first, we go through the discovery process , where we begin to cayman islands phone number data understand that we have a problem and seek more information; then comes consideration , which is when we have already identified the problem and look for ways to solve it; finally, the decision on the brand and product to be purchased.
Throughout the process, realize that the customer does several searches, each time more in-depth and detailed. Therefore, if your company is present with the right content, in the right tone and at the perfect timing throughout the funnel, the chances of a sale increase significantly.
But how do you make your presence felt the right way? One of the most popular forms of online content consumption, with astronomical growth forecasts for 2019, is video.
Can you just have a website? Yes, you can. Can you post regularly on all social networks? Yes, you can. Can you have a blog to rank better on Google? Of course you can. But you can also post videos on all these platforms and communicate with your customers in a much more up-to-date, rich and detailed way.
Videos are the most popular way to consume content on the internet today. After all, they are easy to understand, you can convey an idea much better and it is much more fun and less monotonous than reading lines and lines of text.
However, to be present in the purchase funnel accurately, you can't produce just any video. The content must be appropriate to the moment of purchase that the customer is in and tell them exactly what they are looking for at that stage. Let's go:
Discovery
At this stage, the consumer is still a bit lost. They already understand that there is a problem and are trying to better decipher what it is. Going back to the example of the wrinkled shirt, it would not be very productive for them to be presented with a video explaining step-by-step how to use a steam iron because, up until that point, they abhor any idea that even remotely resembles the act of ironing clothes in a traditional way.
At this point, the ideal would be to draw his attention to the most immediate needs that he may not even know he had.
Webinars, which are online seminars, work very well at this time because they generate interaction with the audience and are a great way to show the problems that your customers may be facing. Viral videos, which quickly become popular, are a way to show your brand to your potential customers and spark their interest so that they start following you, but without the pressure to buy.
The purchase funnel divides all the purchasing stages that a consumer goes through into different processes.
For example, you are a person who wears a shirt to work. At the same time, you hate ironing. It is an activity that you detest with all your soul. And, in fact, the rest of your wardrobe survives just fine, thank you very much, without the iron. But the shirts… There is no way around it! So, tired of looking like you jumped out of bed straight to a meeting with your shirt always wrinkled, you start thinking of ways to solve this problem.
You've even thought about hiring someone to do this task, but it's not feasible at the moment. So, you start searching the internet for easier ways to make your shirt look minimally presentable that don't require spending hours straightening it with a traditional iron. You've tried the hair dryer trick, the flat iron and even the pan, but the results weren't very satisfactory. Browsing from one website to another, you find information about steam irons and vaporizers. Hmm. They seem to require less effort than the traditional irons your mother uses and more efficient than the hair dryer. So you read, research, get informed and decide on a compact steamer. This is the solution you were looking for!
Now, all you have to do is decide on a brand and model. And you do more research. You read more. You watch more videos. Then, you buy. That’s it. The war is over. Your shirts will never be the same again – and neither will your appearance! End of story.
Note that, before you swipe your credit card in the shopping cart, you have come a long way. This is the purchase funnel: first, we go through the discovery process , where we begin to cayman islands phone number data understand that we have a problem and seek more information; then comes consideration , which is when we have already identified the problem and look for ways to solve it; finally, the decision on the brand and product to be purchased.
Throughout the process, realize that the customer does several searches, each time more in-depth and detailed. Therefore, if your company is present with the right content, in the right tone and at the perfect timing throughout the funnel, the chances of a sale increase significantly.
But how do you make your presence felt the right way? One of the most popular forms of online content consumption, with astronomical growth forecasts for 2019, is video.
Can you just have a website? Yes, you can. Can you post regularly on all social networks? Yes, you can. Can you have a blog to rank better on Google? Of course you can. But you can also post videos on all these platforms and communicate with your customers in a much more up-to-date, rich and detailed way.
Videos are the most popular way to consume content on the internet today. After all, they are easy to understand, you can convey an idea much better and it is much more fun and less monotonous than reading lines and lines of text.
However, to be present in the purchase funnel accurately, you can't produce just any video. The content must be appropriate to the moment of purchase that the customer is in and tell them exactly what they are looking for at that stage. Let's go:
Discovery
At this stage, the consumer is still a bit lost. They already understand that there is a problem and are trying to better decipher what it is. Going back to the example of the wrinkled shirt, it would not be very productive for them to be presented with a video explaining step-by-step how to use a steam iron because, up until that point, they abhor any idea that even remotely resembles the act of ironing clothes in a traditional way.
At this point, the ideal would be to draw his attention to the most immediate needs that he may not even know he had.
Webinars, which are online seminars, work very well at this time because they generate interaction with the audience and are a great way to show the problems that your customers may be facing. Viral videos, which quickly become popular, are a way to show your brand to your potential customers and spark their interest so that they start following you, but without the pressure to buy.