Build and clean your contact list
Posted: Sun Jan 05, 2025 6:27 am
Now that you have verified the contact details of your prospects, you can easily build a comprehensive contact list. For your cold email campaign to be successful, you need your contact list to be ‘clean’.
In fast-moving industries, people tend to change jobs and positions, making an email address prone to change. For example, if you have a contact on your email list from company A, and you decided to reach out to them dentist database again six months later, it is advisable to check if the email address is still active. The reason? Sending an email to an inactive email address will result in an email bounce, ultimately plundering your email deliverability rates.
A great way to keep your email lists clean is to schedule consistent data clean-up. Depending on your list size, you can check all contact information and its validity on a monthly, quarterly or yearly basis. That way, you can ensure that a majority of your emails will land in recipients’ inboxes without lowering your reputation and deliverability.
It is key to verify your prospects’ email addresses before you add them to your B2B contact list. There are a few free email verifiers that ensure a professional email address is valid and ready for use in your campaign. Since you have already verified the contact information (including the email addresses), you are one step closer to increasing your email deliverability. After all, the first thing needed in a successful outreach is for your emails to be actually delivered to your prospects.
4. Write catchy, relevant subject lines
Subject lines are the first elements your campaign prospects will see. This is why your subject line should be both short and personalized. In just a few words, you have to explain why you’re reaching out and why it’s worth their time to engage.
HubSpot offers easy-to-use personalization tokens you can use in subject lines and throughout your emails. To personalize your emails, you can use specific custom attributes, such as “Hey ” or “It was nice meeting you at ”. At the same time, your subject line should be urgent, and always encourage your prospects to open the email quickly.
In fast-moving industries, people tend to change jobs and positions, making an email address prone to change. For example, if you have a contact on your email list from company A, and you decided to reach out to them dentist database again six months later, it is advisable to check if the email address is still active. The reason? Sending an email to an inactive email address will result in an email bounce, ultimately plundering your email deliverability rates.
A great way to keep your email lists clean is to schedule consistent data clean-up. Depending on your list size, you can check all contact information and its validity on a monthly, quarterly or yearly basis. That way, you can ensure that a majority of your emails will land in recipients’ inboxes without lowering your reputation and deliverability.
It is key to verify your prospects’ email addresses before you add them to your B2B contact list. There are a few free email verifiers that ensure a professional email address is valid and ready for use in your campaign. Since you have already verified the contact information (including the email addresses), you are one step closer to increasing your email deliverability. After all, the first thing needed in a successful outreach is for your emails to be actually delivered to your prospects.
4. Write catchy, relevant subject lines
Subject lines are the first elements your campaign prospects will see. This is why your subject line should be both short and personalized. In just a few words, you have to explain why you’re reaching out and why it’s worth their time to engage.
HubSpot offers easy-to-use personalization tokens you can use in subject lines and throughout your emails. To personalize your emails, you can use specific custom attributes, such as “Hey ” or “It was nice meeting you at ”. At the same time, your subject line should be urgent, and always encourage your prospects to open the email quickly.