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A good rule of thumb? Immediately list the value your audience will walk away with after reading your email. For instance. Productivity tools your bb firm can’t live without or how to build a project timeline. Step-by-step. Since they’ll have a clear picture in their minds of the value they’ll receive. Recipients will be more inclined to open your emails — as long as the value you’re providing can help them solve their specific pain points! Here’s an example from alex reliablesoft academy to get inspired from rule of thumb optimize the email content preview text the email preview text is the additional line under the subject line that gives recipients a further sneak peek or preview into what they’ll be learning or getting from your email.

In addition to the subject line. One study shows that at least of recipients read ‌preview text before deciding to open an email. Check out the following email preheader examples which generated a open rate for inspiration. To write captivating preview text. Start with a value-driven verb and phrase. Such as discover how to. Learn about. Or recieve a ____ ____. Piggybacking on our previous subject line example. How to build a project timeline. Step-by-step. Your preview text could be discover how sweden phone number list to please stakeholders with a strategic project timeline. And if you’re looking for additional inspiration. Take a peek at what semrush is doing email marketing content preview text optimization personalized greeting for better engagement on your email marketing content in a sea of competitors. The only way to grab your target audience’s attention is by making them feel like you’ve crafted your email content and copy just for them.

Beyond just addressing the recipient by name. Go the extra mile by personalizing your greeting based on their preferences. Pain points. And past activity. For instance. You could bring up a topic they’re passionate about. A page they’ve recently viewed. Or remind them about a previous offer they’ve shown interest in. Here’s an example hi sherry! We noticed you were eyeing our free ai writer. But you left before giving it a try! We have a special -day free trial with your name on it! Take it for a spin. And let us know what you think.