Why put real people in internal communication videos?
Posted: Sun Jan 05, 2025 5:04 am
Did you know that half of Millennials and Gen Z (who are the largest group of working adults) are unhappy in their current roles and could quit at any time?
According to the Harvard Business Review, only 40% of employees understand the strategic goals of their company. Worse still, only 36% of people say they feel actively engaged in their work.
The solution to this problem is complex and involves numerous belgium phone number data factors, but some attitudes taken by companies themselves can help minimize this dissatisfaction, such as improving internal communication.
Internal communications can be a powerful tool for connecting and engaging employees – if done right. But how do you go beyond the norm and make truly engaging internal communications videos?
Many internal communication videos are made with animation. This is undoubtedly a fantastic and attractive resource. But if you really want to bring your employees closer and humanize the company, you need to invest in videos with real people, which could be yourself, a colleague or an employee.
This type of video with real people brings a series of benefits, including:
Representation and diversity
These are two words that are used a lot these days and are extremely relevant. It is very difficult for an employee to get involved with the company when they feel like an outsider. When employees see themselves in the messages that the company sends, they feel seen, heard and considered.
You can do this by hosting interviews with team members or even asking an employee involved in a cool project to record an introductory message to accompany the announcement video. Another way to include employees is to ask new hires to make short introductory videos introducing themselves to the rest of the company. There are many ways to use video footage to subtly show representation.
Connection and relationships
Many companies today are working remotely or in a hybrid format, which means that more contact with colleagues and staff is virtual than in-person. But even if that’s not the case, employees probably don’t see enough of their leadership or peers outside of their immediate team. First-person video footage helps build connections in an increasingly disconnected workplace. It puts faces to names and helps team members see each other as real people, not just email addresses.
For example, you could ask leaders to record an opening message to accompany your next company policy presentation video, or host a Q&A session where employees submit questions and the leader records short video responses.
According to the Harvard Business Review, only 40% of employees understand the strategic goals of their company. Worse still, only 36% of people say they feel actively engaged in their work.
The solution to this problem is complex and involves numerous belgium phone number data factors, but some attitudes taken by companies themselves can help minimize this dissatisfaction, such as improving internal communication.
Internal communications can be a powerful tool for connecting and engaging employees – if done right. But how do you go beyond the norm and make truly engaging internal communications videos?
Many internal communication videos are made with animation. This is undoubtedly a fantastic and attractive resource. But if you really want to bring your employees closer and humanize the company, you need to invest in videos with real people, which could be yourself, a colleague or an employee.
This type of video with real people brings a series of benefits, including:
Representation and diversity
These are two words that are used a lot these days and are extremely relevant. It is very difficult for an employee to get involved with the company when they feel like an outsider. When employees see themselves in the messages that the company sends, they feel seen, heard and considered.
You can do this by hosting interviews with team members or even asking an employee involved in a cool project to record an introductory message to accompany the announcement video. Another way to include employees is to ask new hires to make short introductory videos introducing themselves to the rest of the company. There are many ways to use video footage to subtly show representation.
Connection and relationships
Many companies today are working remotely or in a hybrid format, which means that more contact with colleagues and staff is virtual than in-person. But even if that’s not the case, employees probably don’t see enough of their leadership or peers outside of their immediate team. First-person video footage helps build connections in an increasingly disconnected workplace. It puts faces to names and helps team members see each other as real people, not just email addresses.
For example, you could ask leaders to record an opening message to accompany your next company policy presentation video, or host a Q&A session where employees submit questions and the leader records short video responses.