Program Content – Digital Marketing Management Course
Posted: Sat Jan 04, 2025 5:27 am
Check out the syllabus for the Digital Marketing Management Course.
The Digital Marketing Course at Academia Digital is the most complete in Curitiba, the only one with 48 HOURS!
The program content created by the Academy is focused on training Digital Marketing Managers.
One of the great differences of the Course is that several real cases will be presented, and you will also carry out numerous campaigns in the classroom!
The Digital Marketing Management Course is recommended for entrepreneurs, company managers, digital marketing analysts, and also for professionals who wish to enter the field.
The only prerequisite for taking the course is basic computer knowledge and a Facebook account.
The program content was designed to provide a unique experience in the Digital Marketing Management Course, where you will learn how to implement 9 Integrated Digital Strategies , knowledge that few professionals have.
Learn content with the Digital Academy
Learn content with the Digital Academy
The program content of the Digital Marketing course bahrain phone number data at the Academy is unique
After 8 years developing Digital Strategies, we have prepared a Fantastic Course for you!
The Course Professor, Helton Magalhães da Cruz, is a Business Administrator with an MBA in Marketing. He managed the Digital Marketing Department in 5 companies and carried out more than 500 Digital Marketing Campaigns.
Check out everything you will learn in the 48 HOURS of the DIGITAL MARKETING MANAGEMENT Course!
Module 1 – Archetypes and Digital Personas
2.1 Definition of Archetypes.
2.2 Definition of Digital Personas.
ACTIVITY: Research of 3 Direct Competitors and definition of Personas.
Case: Aesthetic Clinic.
*Delivery of Excel Spreadsheet for Data Tabulation.
Module 2 – SEO: Search Engine Optimization
2.1 Digital Personas.
2.2 On-Page and Off-Page Analysis.
2.3 Keyword Definition.
2.4 Website Information Architecture.
2.5 Image Optimization.
2.6 Speed Diagnosis and Technical Optimization.
2.7 SEO Tools.
2.8 Directory Optimization.
2.9 Report Integration: Analytics and Search Console.
2.10 Blog Content.
2.11 Black Hat.
2.12 Advanced SEO Strategies.
ACTIVITY: Research of Relevant Keywords for your Company.
Case: Beauty Clinic.
*Delivery of Checklist for SEO Planning.
Exclusive program content
Module 3 – High Performance Websites
3.1 Digital Scenario in Brazil.
3.2 Traditional Retail X Online Shopping.
3.3 Outsource or Build an Internal Team?
3.4 Digital Tools.
3.5 Digital Dictionary.
3.6 General Concepts.
3.7 Mobile Universe.
3.8 Best Platform for Websites.
3.9 Website Optimization for Conversion.
3.10 A, B, C Testing.
3.11 Best Platform for E-Commerce.
ACTIVITY: Information Architecture of a Website.
Case: Professional School.
*Information Architecture Model of an Optimized Website.
Module 4 – Content Marketing
4. Definition of ZMOT.
4.1 Buyer's Journey.
4.2 Objective of Content Marketing.
4.3 Tools for scheduling publications.
4.4 Tips for content production.
4.5 Weekly agenda.
4.8 Demand funnel.
4.9 Blog and Facebook publication model.
ACTIVITY: Carry out Content Planning for 3 months.
Case: Health E-Commerce.
*Delivery of Seasonal Calendar + Annual Content Planning model.
Continue reading and check out the program content we have prepared!
Module 5 – Email Marketing
5.1 Best Sending Platforms.
5.2 Strategies for Capturing Emails.
5.3 Segmented Lists.
5.4 Best Format to Increase Delivery Rate.
5.5 Call to Action and Landing Page.
5.6 Sending Frequency.
5.7 A, B, C, D, E Tests…
5.8 Important Metrics.
5.9 Marketing Automation.
ACTIVITY: Annual Email Marketing Planning.
Case: Professional Courses School.
*Delivers Annual Email Marketing Planning model.
The Digital Marketing Course at Academia Digital is the most complete in Curitiba, the only one with 48 HOURS!
The program content created by the Academy is focused on training Digital Marketing Managers.
One of the great differences of the Course is that several real cases will be presented, and you will also carry out numerous campaigns in the classroom!
The Digital Marketing Management Course is recommended for entrepreneurs, company managers, digital marketing analysts, and also for professionals who wish to enter the field.
The only prerequisite for taking the course is basic computer knowledge and a Facebook account.
The program content was designed to provide a unique experience in the Digital Marketing Management Course, where you will learn how to implement 9 Integrated Digital Strategies , knowledge that few professionals have.
Learn content with the Digital Academy
Learn content with the Digital Academy
The program content of the Digital Marketing course bahrain phone number data at the Academy is unique
After 8 years developing Digital Strategies, we have prepared a Fantastic Course for you!
The Course Professor, Helton Magalhães da Cruz, is a Business Administrator with an MBA in Marketing. He managed the Digital Marketing Department in 5 companies and carried out more than 500 Digital Marketing Campaigns.
Check out everything you will learn in the 48 HOURS of the DIGITAL MARKETING MANAGEMENT Course!
Module 1 – Archetypes and Digital Personas
2.1 Definition of Archetypes.
2.2 Definition of Digital Personas.
ACTIVITY: Research of 3 Direct Competitors and definition of Personas.
Case: Aesthetic Clinic.
*Delivery of Excel Spreadsheet for Data Tabulation.
Module 2 – SEO: Search Engine Optimization
2.1 Digital Personas.
2.2 On-Page and Off-Page Analysis.
2.3 Keyword Definition.
2.4 Website Information Architecture.
2.5 Image Optimization.
2.6 Speed Diagnosis and Technical Optimization.
2.7 SEO Tools.
2.8 Directory Optimization.
2.9 Report Integration: Analytics and Search Console.
2.10 Blog Content.
2.11 Black Hat.
2.12 Advanced SEO Strategies.
ACTIVITY: Research of Relevant Keywords for your Company.
Case: Beauty Clinic.
*Delivery of Checklist for SEO Planning.
Exclusive program content
Module 3 – High Performance Websites
3.1 Digital Scenario in Brazil.
3.2 Traditional Retail X Online Shopping.
3.3 Outsource or Build an Internal Team?
3.4 Digital Tools.
3.5 Digital Dictionary.
3.6 General Concepts.
3.7 Mobile Universe.
3.8 Best Platform for Websites.
3.9 Website Optimization for Conversion.
3.10 A, B, C Testing.
3.11 Best Platform for E-Commerce.
ACTIVITY: Information Architecture of a Website.
Case: Professional School.
*Information Architecture Model of an Optimized Website.
Module 4 – Content Marketing
4. Definition of ZMOT.
4.1 Buyer's Journey.
4.2 Objective of Content Marketing.
4.3 Tools for scheduling publications.
4.4 Tips for content production.
4.5 Weekly agenda.
4.8 Demand funnel.
4.9 Blog and Facebook publication model.
ACTIVITY: Carry out Content Planning for 3 months.
Case: Health E-Commerce.
*Delivery of Seasonal Calendar + Annual Content Planning model.
Continue reading and check out the program content we have prepared!
Module 5 – Email Marketing
5.1 Best Sending Platforms.
5.2 Strategies for Capturing Emails.
5.3 Segmented Lists.
5.4 Best Format to Increase Delivery Rate.
5.5 Call to Action and Landing Page.
5.6 Sending Frequency.
5.7 A, B, C, D, E Tests…
5.8 Important Metrics.
5.9 Marketing Automation.
ACTIVITY: Annual Email Marketing Planning.
Case: Professional Courses School.
*Delivers Annual Email Marketing Planning model.