Metrics: do you know how to interpret them?
Posted: Sat Jan 04, 2025 5:05 am
Metrics is a very popular name in Digital Marketing , do you know how to interpret them?
Knowing how to analyze the results of strategies implemented in an organization is as important as executing them correctly.
Therefore, carrying out a good analysis of metrics is essential for any business that wants to achieve success and have a positive return internally and externally on its campaigns.
If you've heard of the term itself, but don't know what metrics are or the importance of this data for a company, today's text will help you understand it.
What are metrics?
What are metrics?
Understand what metrics are
Metrics are assessment data that you can do in your business to know if a strategy is performing well.
There are several metrics that can be used in an analysis, but it is important to know which of them are in line with the final objective of the initial strategy, so that research is not carried out based on insignificant data.
Some examples of metrics that can be considered are:
Website visits;
Likes on social networks;
Number of sales;
Number of clicks;
Conversion rate;
Customer satisfaction;
Average ticket;
Turnover;
Between others.
All metrics are relevant, but the basis for successful analysis will always be the campaign goal.
For example, if you want your brand's engagement on social media azerbaijan phone number data to grow, analyzing the number of likes, comments and shares is relevant.
But if you want your company's number of customers to increase, analyzing engagement metrics on social media won't be of any use.
This task may seem difficult to perform for those who have never seen anything about the subject, but there are currently several programs that help in the analysis of metrics through monthly or weekly reports.
Metrics analysis
Metrics analysis
But why should I do metrics analysis?
Analyzing and studying metrics is an important step within a company, as this is how it will be possible to make assertive and strategic decisions.
Imagine that you have an e-commerce and want to know how many people are accessing your website per month, how many completed their shopping cart and how many made new registrations.
Knowing all this data will only be possible by analyzing the metrics.
Conducting this research not only helps to make future decisions that are more aligned with all sectors, but also helps to:
Cost reduction: when an assessment of results is made, the company can see where the points of failure in productivity occurred and thus, it becomes possible to correct internal problems, reducing fixed costs and increasing the company's profit.
Quick resolution of adversities: by quickly identifying a failure, it is possible to think of a practical solution. This could be anything from changing the layout of a campaign or even implementing sponsored advertising to increase sales of a particular product.
Helps formulate projections: when metric analysis becomes a corporate routine, it is possible to identify trends and make sales projections more targeted and appropriate to the consumer.
I need help!
This analysis is a fundamental strategy within digital marketing actions and if you don't do it yet, you need to start investing in this area.
Academia Digital has a complete team in different areas of marketing that can significantly help your brand in the digital environment, including with metrics analysis.
Contact our team through this link and boost your company!
Knowing how to analyze the results of strategies implemented in an organization is as important as executing them correctly.
Therefore, carrying out a good analysis of metrics is essential for any business that wants to achieve success and have a positive return internally and externally on its campaigns.
If you've heard of the term itself, but don't know what metrics are or the importance of this data for a company, today's text will help you understand it.
What are metrics?
What are metrics?
Understand what metrics are
Metrics are assessment data that you can do in your business to know if a strategy is performing well.
There are several metrics that can be used in an analysis, but it is important to know which of them are in line with the final objective of the initial strategy, so that research is not carried out based on insignificant data.
Some examples of metrics that can be considered are:
Website visits;
Likes on social networks;
Number of sales;
Number of clicks;
Conversion rate;
Customer satisfaction;
Average ticket;
Turnover;
Between others.
All metrics are relevant, but the basis for successful analysis will always be the campaign goal.
For example, if you want your brand's engagement on social media azerbaijan phone number data to grow, analyzing the number of likes, comments and shares is relevant.
But if you want your company's number of customers to increase, analyzing engagement metrics on social media won't be of any use.
This task may seem difficult to perform for those who have never seen anything about the subject, but there are currently several programs that help in the analysis of metrics through monthly or weekly reports.
Metrics analysis
Metrics analysis
But why should I do metrics analysis?
Analyzing and studying metrics is an important step within a company, as this is how it will be possible to make assertive and strategic decisions.
Imagine that you have an e-commerce and want to know how many people are accessing your website per month, how many completed their shopping cart and how many made new registrations.
Knowing all this data will only be possible by analyzing the metrics.
Conducting this research not only helps to make future decisions that are more aligned with all sectors, but also helps to:
Cost reduction: when an assessment of results is made, the company can see where the points of failure in productivity occurred and thus, it becomes possible to correct internal problems, reducing fixed costs and increasing the company's profit.
Quick resolution of adversities: by quickly identifying a failure, it is possible to think of a practical solution. This could be anything from changing the layout of a campaign or even implementing sponsored advertising to increase sales of a particular product.
Helps formulate projections: when metric analysis becomes a corporate routine, it is possible to identify trends and make sales projections more targeted and appropriate to the consumer.
I need help!
This analysis is a fundamental strategy within digital marketing actions and if you don't do it yet, you need to start investing in this area.
Academia Digital has a complete team in different areas of marketing that can significantly help your brand in the digital environment, including with metrics analysis.
Contact our team through this link and boost your company!