Create a smoother purchasing process
Posted: Sat Jan 04, 2025 4:42 am
A lead magnet is an irresistible gift that provides immediate and specific value to your potential client in exchange for their contact information.
The most typical example in ecommerce is the popup that offers you a discount coupon or free shipping in exchange for subscribing, something that works very well. But nothing prevents you from offering tutorials, templates or free samples of your product.
4. Take care of the shopping experience
Rather than collecting numbers and emails in your database, it's about gathering the information you need to understand and anticipate customer needs. This includes purchases made, actions on the website, feedback or interactions with the support team.
Analyze on-site behavioral data to identify and eliminate friction points in the purchasing process.
From making store navigation more intuitive and improving page loading speed to simplifying checkout by reducing the number of fields required to complete an order or adding a quick purchase button for registered users.
View customer service interaction history and feedback to respond to specific needs.
For example, include sizes and measurements more italy telegram data clearly in product descriptions, add payment options such as Paypal if there are objections to the use of credit cards, implement chat options for customer service on those pages that generate the most questions or update the FAQ with the most frequent questions.
Ecommerce strategy: caring for the shopping experience. Zappos example.
A very clear success story in terms of customer service is the Zappos footwear e-commerce site, especially when it comes to making navigation easier for the user and anticipating purchase objections.
“Customer service, rather than just a department, should be the entire company” (Tony Hsieh, CEO of Zappos).
That's why Zappos takes advantage of each product page to include customer reviews, videos and images that show the shoes from various angles and even suggestions on how to combine them when dressing.
The most typical example in ecommerce is the popup that offers you a discount coupon or free shipping in exchange for subscribing, something that works very well. But nothing prevents you from offering tutorials, templates or free samples of your product.
4. Take care of the shopping experience
Rather than collecting numbers and emails in your database, it's about gathering the information you need to understand and anticipate customer needs. This includes purchases made, actions on the website, feedback or interactions with the support team.
Analyze on-site behavioral data to identify and eliminate friction points in the purchasing process.
From making store navigation more intuitive and improving page loading speed to simplifying checkout by reducing the number of fields required to complete an order or adding a quick purchase button for registered users.
View customer service interaction history and feedback to respond to specific needs.
For example, include sizes and measurements more italy telegram data clearly in product descriptions, add payment options such as Paypal if there are objections to the use of credit cards, implement chat options for customer service on those pages that generate the most questions or update the FAQ with the most frequent questions.
Ecommerce strategy: caring for the shopping experience. Zappos example.
A very clear success story in terms of customer service is the Zappos footwear e-commerce site, especially when it comes to making navigation easier for the user and anticipating purchase objections.
“Customer service, rather than just a department, should be the entire company” (Tony Hsieh, CEO of Zappos).
That's why Zappos takes advantage of each product page to include customer reviews, videos and images that show the shoes from various angles and even suggestions on how to combine them when dressing.