Send a discount to your contacts for their birthday
Posted: Sat Jan 04, 2025 4:33 am
The contact triggers the scenario when making a purchase on the site (entry point)
The software checks if it is a first purchase
If applicable, an email is sent with a 20% discount voucher (encouraging the buyer to return to the website)
If this is not the case, the contact is added to the list of "loyal customers"
This new list groups together customers who have made several purchases on the website, and can be used to trigger a new scenario, such as sending an invitation to the loyalty program.
It is possible to create an endless combination of conditions to create simple or complex scenarios that will automate your email marketing.
If this seems complicated, don't worry: Brevo has several customizable scenarios ready to be used!
What uses can be given to marketing automation?
There are several ways to use marketing automation, in fact, the only limit is your imagination. Below are some example scenarios to give you an idea of what is possible.
This is certainly one of the simplest implementation scenarios. If you have collected your contacts' birth dates, you can easily send them an automatic email on their birthday.
This allows you to improve your relationship with the customer in the long term and generate some sales with very little investment.
marketing automation 5
Send a welcome email
Sending a welcome email to a new subscriber on your website is the israel telegram data best way to establish a good relationship with your users, readers or customers from the start.
This message serves both to give your proposition more value and to give your contacts an idea of what they can expect from you. Don't hesitate to explain to them what type of emails you will send them and how often.
This type of automation is usually one step: for example, a visitor to your website subscribes to your brand's newsletter. This step or action would be the trigger that would activate the sending of a welcome email to your subscriber's newsletter email list. Automations are available in the free plans of email marketing tools like Mailchimp. Other alternatives offer complex automations in their free plans, such as Brevo .
If you are an e-commerce, use this email to offer a discount or a promotion: this will break the ice and encourage the subscriber to move on to the next stage in the conversion funnel.
The software checks if it is a first purchase
If applicable, an email is sent with a 20% discount voucher (encouraging the buyer to return to the website)
If this is not the case, the contact is added to the list of "loyal customers"
This new list groups together customers who have made several purchases on the website, and can be used to trigger a new scenario, such as sending an invitation to the loyalty program.
It is possible to create an endless combination of conditions to create simple or complex scenarios that will automate your email marketing.
If this seems complicated, don't worry: Brevo has several customizable scenarios ready to be used!
What uses can be given to marketing automation?
There are several ways to use marketing automation, in fact, the only limit is your imagination. Below are some example scenarios to give you an idea of what is possible.
This is certainly one of the simplest implementation scenarios. If you have collected your contacts' birth dates, you can easily send them an automatic email on their birthday.
This allows you to improve your relationship with the customer in the long term and generate some sales with very little investment.
marketing automation 5
Send a welcome email
Sending a welcome email to a new subscriber on your website is the israel telegram data best way to establish a good relationship with your users, readers or customers from the start.
This message serves both to give your proposition more value and to give your contacts an idea of what they can expect from you. Don't hesitate to explain to them what type of emails you will send them and how often.
This type of automation is usually one step: for example, a visitor to your website subscribes to your brand's newsletter. This step or action would be the trigger that would activate the sending of a welcome email to your subscriber's newsletter email list. Automations are available in the free plans of email marketing tools like Mailchimp. Other alternatives offer complex automations in their free plans, such as Brevo .
If you are an e-commerce, use this email to offer a discount or a promotion: this will break the ice and encourage the subscriber to move on to the next stage in the conversion funnel.