4. Advanced customization: Being an open source platform, users can customize both the design and the functionalities of their ecommerce through modules and themes.
5. International growth: PrestaShop makes it easy for your business to expand internationally by offering multi-language support (over 75 languages) and multi-currency compatibility.
6. Secure Payments: The platform facilitates secure transactions by integrating with various payment gateways such as PayPal and Stripe.
7. Integration with other tools and services: PrestaShop easily integrates with CRM and email marketing solutions , ERP platforms, logistics systems and SEO tools.
In fact, companies like NotShy have already connected PrestaShop with Brevo CRM to automate their marketing and launch personalized offers.
Now that you know what you can do with these two CMS, it's time to decide which one to use. You can find the main differences in this comparison table:
Feature WordPress PrestaShop
Price Free; additional costs for plugins, themes and hosting. Thousands of free plugins. Free; additional costs apply for modules, templates and hosting. Only some free modules.
Ease of use Very intuitive, ideal for beginners. Slightly higher learning curve.
Main use Most general use: blogs, websites greece telegram data and ecommerce (via the WooCommerce WordPress plugin). Focused exclusively on ecommerce.
Scalability Scalability via plugins. Ideal for small sites that scale over time. Highly scalable for stores of all sizes, with more robust and specialized features from the start.
SEO Great for SEO, especially with plugins like Yoast SEO. Also SEO optimized, but requires additional modules to improve optimization.
Payment gateways Very flexible integration with a wide variety of payment gateways through WooCommerce and specific plugins, but relies on third parties for advanced features. Robust integration with native support for international and regional payment gateways, such as PayPal (free), Stripe or Redsys.
Personalization Highly customizable with themes and visual editors. Advanced modules and templates to customize your store.
Hosting Flexible and affordable. Works well with basic hosting, though more advanced hosting may be required when using WooCommerce. Requires more powerful hosting from the start to support high volumes of products and traffic in your store. The Hosted version offers powerful hosting from €24/month.
Integrations Wide variety of plugins: CRM , email, content, design, SEO tools, among others. It allows you to integrate marketing and CRM modules , as well as ERP or logistics.