How to have a good opening rate?
Posted: Thu Jan 02, 2025 9:43 am
Bounce Rate (Soft Bounce or Hard Bounce): The bounce rate or bounce rate refers to the proportion of emails that return to the sender with an error message because they could not be delivered, compared to the total number of emails delivered. There are two types of bounces : the soft bounce indicates that the destination address is temporarily unavailable (connection error or inbox full) and the hard bounce implies that the destination address to which you sent your email has permanently ceased to exist. This is an important indicator, but it is very difficult to have 0%. The best thing is to use an email marketing solution that automatically removes addresses, generating hard bounces to optimize your deliverability, as is the case with Brevo.
Bounce rate (%) = number of undelivered messages (DNS or SMTP error) / number of delivered emails *100
Spam rate: The spam rate corresponds to the percentage of complaints (declaration as spam) that your campaign generated. This statistic is the one that most affects your deliverability; a rate higher than 0.1% can condemn you to being classified as spam in an FAI. There are some types of emails, such as promotional emails, that are more likely to be marked as spam. However, this can be avoided : Brevo, for example, automatically blacklists subscribers and contacts who clicked on "This is spam".
Spam rate (%) = number of spam complaints / number of emails delivered *100
An open rate depends on many factors that go beyond your performance and efficiency, such as the industry of your business, or the type of product and service. In the next section we tell you more about these factors, but here is a list of small actions that can help you in your day-to-day life to achieve the results you are looking for in your email campaigns.
Segment your audience : Sort your subscribers into groups oman telegram data based on their behavior, interests, purchase history, and more. This allows you to send more relevant messages and increase your opening volume.
Personalize your emails : Use the recipient's name and specific references to their behavior or interests to make your email more engaging and relatable.
Create well-crafted subject lines : they should be brief, clear and generate curiosity. Avoid excessive use of capital letters and exclamation marks, which can cause the email to end up in spam.
Set up clear and attractive Calls to Action (CTAs) : make sure the calls to action in your emails are clear and visible, encouraging users to interact with the content of the emails delivered.
Regularly clean your database – remove inactive or incorrect email addresses. This reduces the bounce rate and improves email deliverability.
Run A/B tests : Another way to achieve a good open rate is to experiment with different elements, such as subject lines or email design, to identify which version gets better results (i.e. higher conversion).
Average open and click rates by country (2023)
The study also analyses the difference in performance between different regions of the world.
Bounce rate (%) = number of undelivered messages (DNS or SMTP error) / number of delivered emails *100
Spam rate: The spam rate corresponds to the percentage of complaints (declaration as spam) that your campaign generated. This statistic is the one that most affects your deliverability; a rate higher than 0.1% can condemn you to being classified as spam in an FAI. There are some types of emails, such as promotional emails, that are more likely to be marked as spam. However, this can be avoided : Brevo, for example, automatically blacklists subscribers and contacts who clicked on "This is spam".
Spam rate (%) = number of spam complaints / number of emails delivered *100
An open rate depends on many factors that go beyond your performance and efficiency, such as the industry of your business, or the type of product and service. In the next section we tell you more about these factors, but here is a list of small actions that can help you in your day-to-day life to achieve the results you are looking for in your email campaigns.
Segment your audience : Sort your subscribers into groups oman telegram data based on their behavior, interests, purchase history, and more. This allows you to send more relevant messages and increase your opening volume.
Personalize your emails : Use the recipient's name and specific references to their behavior or interests to make your email more engaging and relatable.
Create well-crafted subject lines : they should be brief, clear and generate curiosity. Avoid excessive use of capital letters and exclamation marks, which can cause the email to end up in spam.
Set up clear and attractive Calls to Action (CTAs) : make sure the calls to action in your emails are clear and visible, encouraging users to interact with the content of the emails delivered.
Regularly clean your database – remove inactive or incorrect email addresses. This reduces the bounce rate and improves email deliverability.
Run A/B tests : Another way to achieve a good open rate is to experiment with different elements, such as subject lines or email design, to identify which version gets better results (i.e. higher conversion).
Average open and click rates by country (2023)
The study also analyses the difference in performance between different regions of the world.