Increase incoming traffic to the website
Posted: Sat Dec 28, 2024 10:42 am
According to a report published by Texas Tech University, brands that engage in social media channels enjoy greater loyalty from their customers. A strategic plan in social media could prove influential in building customer loyalty.
More conversions
Every post on a social media platform is a conversion opportunity , because it gives someone the chance to react, and possibly visit your site or make a purchase. Not all interactions will have immediate results, but they are still opportunities, and those on social media are significant especially if the profiles are actively used. A high number of followers on social media tends to improve trust and credibility in your brand; this alone can improve conversion rates on existing traffic.
Without social media, the traffic coming to your site is limited to people who already know your brand or are searching for keywords you rank for. Each social media profile adds a new way to drive traffic to your site. Posting interesting content will bring in new traffic.
Better management of marketing costs​
According to HubSpot, 84% of marketers found that an germany telegram data average of six hours of weekly effort is enough to generate more traffic. Plus, paid advertising on Facebook and Twitter is also relatively affordable (depending on your goals, of course).
Better search engine rankings
Website optimization (SEO) is the best way to capture relevant traffic from search engines and the requirements to reach the first pages are constantly evolving. Google and other search engines are giving social media presence a significant weight , also because what matters most are inbound links to a site and thanks to social media it is possible to publish and share links.
Facilitate the customer experience
Social media is a channel for communicating with customers. Every message is an opportunity to publicly demonstrate your level of customer service. If a customer complains about one of your products, you can respond immediately, publicly apologizing and taking action to offer a solution. Or, if a customer compliments you, you can thank them and recommend additional products.
Better customer knowledge
Social media offers the opportunity to gain valuable insights into what interests your customers and how they behave. You can segment your content based on different themes and see what generates the most interest. You can measure the conversions of different promotions posted on different social media channels and find an ideal combination to generate more revenue.
More conversions
Every post on a social media platform is a conversion opportunity , because it gives someone the chance to react, and possibly visit your site or make a purchase. Not all interactions will have immediate results, but they are still opportunities, and those on social media are significant especially if the profiles are actively used. A high number of followers on social media tends to improve trust and credibility in your brand; this alone can improve conversion rates on existing traffic.
Without social media, the traffic coming to your site is limited to people who already know your brand or are searching for keywords you rank for. Each social media profile adds a new way to drive traffic to your site. Posting interesting content will bring in new traffic.
Better management of marketing costs​
According to HubSpot, 84% of marketers found that an germany telegram data average of six hours of weekly effort is enough to generate more traffic. Plus, paid advertising on Facebook and Twitter is also relatively affordable (depending on your goals, of course).
Better search engine rankings
Website optimization (SEO) is the best way to capture relevant traffic from search engines and the requirements to reach the first pages are constantly evolving. Google and other search engines are giving social media presence a significant weight , also because what matters most are inbound links to a site and thanks to social media it is possible to publish and share links.
Facilitate the customer experience
Social media is a channel for communicating with customers. Every message is an opportunity to publicly demonstrate your level of customer service. If a customer complains about one of your products, you can respond immediately, publicly apologizing and taking action to offer a solution. Or, if a customer compliments you, you can thank them and recommend additional products.
Better customer knowledge
Social media offers the opportunity to gain valuable insights into what interests your customers and how they behave. You can segment your content based on different themes and see what generates the most interest. You can measure the conversions of different promotions posted on different social media channels and find an ideal combination to generate more revenue.