Free royalty-free images: where to find them for your emailing?
Posted: Sat Dec 28, 2024 10:42 am
A beautiful image in the header, a beautiful visual in the content, are elements with high added value that we like to integrate into our emails. As the saying goes: “a picture is worth a thousand words”, it becomes imperative to put photos in your professional email campaign . If it is easy to say, it is not always easy to find the right images.
Where to download them and how to find royalty-free image libraries? We tell you everything!
The different “Royalty-free” licenses
In the large library of royalty-free images, there are different licenses that give you obligations to respect. Here is a small summary of the existing licenses and what they oblige you to respect.
“Classic” licenses
Categories Allowed Forbidden
Royalty free Free and unlimited use hot database for commercial, public or private use Sell the photo to others
Grant exclusivity of use
Rights Managed Single use for commercial, public or private use
Possibility of granting exclusivity of the image Sell the photo to others
Grant exclusivity of use
Editorial use Single or unlimited use
Public interest or current use Sell the photo to others
Use for commercial or promotional content
Creative Commons Licenses
Categories Allowed Forbidden
CC0 Free and unlimited use for any purpose Nothing
CC - BY Free and unlimited use for any purpose Do not attribute to the author
CC - BY - ND Free and unlimited use for any purpose Do not attribute to the author
Edit image
CC - BY - NC Free and unlimited use Do not attribute to the author
Commercial and promotional use
CC - BY - SA Free and unlimited use for any purpose Do not attribute to the author
Do not allow use of the image created from the original
You should know that categories can be added to each other and therefore a CC - BY - ND - SA, gives you an image that you can use freely and several times but by citing the author, not for commercial content and without the possibility of modifying the image.
Which sites for royalty-free images?
BossFight_banqueimage.jpg
Now let's get to the point, where to download royalty-free images ? There are several options available to you depending on the themes of your email campaigns.
The holy grail, a site that brings together all royalty-free libraries: http://allthefreestock.com/ This site provides access to photos, mock-ups, videos, sounds, etc. The only downside is that navigation is not necessarily intuitive.
Otherwise, here are the sites where you can find beautiful modern images:
Visual Hunt:
The classic and eternal Pixabay: https://pixabay.com/fr Note: be careful, some images are declared as royalty-free, but are not.
Also, in case you need icons and pictograms, here are some sites that give you access to free content:
Freepik: http://fr.freepik.com/
Material Design by Google: https://design.google.com/icons/
With these image banks you have enough choices to create visually appealing email campaigns . But remember, photos are not everything and text content is extremely important. A good ratio: 70% text to 30% images.
To your keyboards!
Follow your customers in the 2.0 era and communicate with them via digital tools.
Opt for an emailing strategy and improve your customer relations!
Where to download them and how to find royalty-free image libraries? We tell you everything!
The different “Royalty-free” licenses
In the large library of royalty-free images, there are different licenses that give you obligations to respect. Here is a small summary of the existing licenses and what they oblige you to respect.
“Classic” licenses
Categories Allowed Forbidden
Royalty free Free and unlimited use hot database for commercial, public or private use Sell the photo to others
Grant exclusivity of use
Rights Managed Single use for commercial, public or private use
Possibility of granting exclusivity of the image Sell the photo to others
Grant exclusivity of use
Editorial use Single or unlimited use
Public interest or current use Sell the photo to others
Use for commercial or promotional content
Creative Commons Licenses
Categories Allowed Forbidden
CC0 Free and unlimited use for any purpose Nothing
CC - BY Free and unlimited use for any purpose Do not attribute to the author
CC - BY - ND Free and unlimited use for any purpose Do not attribute to the author
Edit image
CC - BY - NC Free and unlimited use Do not attribute to the author
Commercial and promotional use
CC - BY - SA Free and unlimited use for any purpose Do not attribute to the author
Do not allow use of the image created from the original
You should know that categories can be added to each other and therefore a CC - BY - ND - SA, gives you an image that you can use freely and several times but by citing the author, not for commercial content and without the possibility of modifying the image.
Which sites for royalty-free images?
BossFight_banqueimage.jpg
Now let's get to the point, where to download royalty-free images ? There are several options available to you depending on the themes of your email campaigns.
The holy grail, a site that brings together all royalty-free libraries: http://allthefreestock.com/ This site provides access to photos, mock-ups, videos, sounds, etc. The only downside is that navigation is not necessarily intuitive.
Otherwise, here are the sites where you can find beautiful modern images:
Visual Hunt:
The classic and eternal Pixabay: https://pixabay.com/fr Note: be careful, some images are declared as royalty-free, but are not.
Also, in case you need icons and pictograms, here are some sites that give you access to free content:
Freepik: http://fr.freepik.com/
Material Design by Google: https://design.google.com/icons/
With these image banks you have enough choices to create visually appealing email campaigns . But remember, photos are not everything and text content is extremely important. A good ratio: 70% text to 30% images.
To your keyboards!
Follow your customers in the 2.0 era and communicate with them via digital tools.
Opt for an emailing strategy and improve your customer relations!